Excellent post as always Brian. You mentioned a downloadable eBook, How to Get 25,000 Visitors Per Month after subscribing. I may have lost that email. Would it be possible for you to post the download link here please? I’d love to have a read of that e-book. Thanks in advance.
Where consumers have indicated the wish not to receive direct marketing communications by signing on to a preference service, or in any other way, this should be respected. Marketers who are communicating with consumers internationally should, where possible ensure that they avail themselves of the appropriate preference service in the markets to which they are addressing their communications and respect consumers’ wishes not to receive such communications (see also General Provisions, article 19, data protection and privacy. Where a system exists, enabling consumers to indicate a wish not to receive unaddressed mail (e.g. mailbox stickers), this should be respected.
Unfortunately, there are individuals off in who-knows-where selling worthless databases containing hundreds of thousands of outdated contacts for next to nothing. Not only is this shady and immoral, but it is creating a blanketing negative stereotype of the data industry.
Pricing is computed in real-time and depends on your selects. Geographic selects are included in the base price. All additional demographic selects are priced per record. When ordering a mailing list, you must select how you wish to retrieve the file. We offer three methods for mailing list retrieval: 1. Download, 2. CD, 3. Labels. You may always download your file from within ‘My Account.’
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.
There are many such issues (see the articles linked from this blog post). For brevity’s sake I’ll stick to one: no such service is going to reliably remove spamtraps (which don’t necessarily bounce) from a list.
Bloomberg actually scooped — Sarah Frier at Bloomberg — got an internal report leaked from Facebook that showed that what effectively happened in the election was that Trump used this very smart direct marketing that the Zappos of the world use.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
Were there unsubscribes? Sure. But were there also email replies saying, “Die, spammer, die!” Nope — not a one! In fact, I’ve seen open and click through rates for these efforts that would make some true opt-in email marketers more than a little jealous.
With DirectMail.com’s proprietary market intelligence and extensive mailing list development products, you get the data segmentation and modeling information you need to precisely target your outreach and fuel customert acquisition, retention, and loyalty/win-back.
Today, more moms work outside the home than they did in previous generations. Still, and while dads contribute to household chores and are more involved parents than ever before, moms are burdened with the majority of the household work and child rea…
List Building Maximizer allows you to email all members with your service, product or offer. And, your email cannot be considered spam because every member has opted in and confirmed their email address.
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
Thanks for the warning re ESPs, spam traps & spam treatments Crystal. That’s a shame. Who puts the Spam trap in there & I wonder what they’re trying to achieve? The clients I have already picked up with this purchased list may save our business. As mentioned, at $250-$500 per lead through our SEO campaign, this lead acquisition rate was unsustainable. In brief, this would not be a business. But at $13.75 per lead through the purchased cold email list, those are metrics which make a profitable business. I wonder why anyone would try to block this efficiency with Spam traps? Thanks for your time to help.
– Handle unsubscribes on time. Have a bounce handling process set up and working. You are not allowed to send emails to those people anymore, so you have to make sure they are removed from your list. Again, a timely handling of unsubscribe requests builds trust in you as a marketer and protects you from serious troubles with ISPs and email service providers.
When you send an email, include a forward-to-a-friend link in case recipients want to forward your content to someone they think will find it interesting. Make sure the link directs newcomers to a page with your opt-in form.
His findings show that when we encounter things that pique our interest but don’t reveal “the goods,” we have a strong desire to delve further in so that we avoid the dissatisfaction of not knowing the outcome.
Great post Brian. As someone that has stupidly not concentrated on building my list till recently I found this post invaluable to get my list building on the right track. Thank you for this informative and easily understandable post. Bookmarked and shared.
Having toiled in the trenches of direct marketing for nearly 25 years, we’re eager to share what has helped us design award-winning lead generation campaigns for clients across various verticals. No matter what you sell, direct marketing is a proven method for generating more customers and increasing revenue without breaking the bank.
You are incredibly cool, if you have the subscribe option in your newsletter, but as I briefly mentioned earlier, you must answer their ‘why should I?’ question – or more commonly known as ‘What’s in it for me?’.
If you don’t currently have any downloadable guides to offer (more on that later), it’s best to stick with a traditional newsletter page like this one. A page like this offers an opportunity to outline the benefits of joining your newsletter, letting you reach current blog readers who need that little extra nudge to sign up.
In contrast, general advertising—for example, a billboard promoting a brand concept or product awareness—while seen by the customer, does not call for a specific response, and therefore cannot be easily measured. A marketer doesn’t know exactly how effective such a billboard is, or how many people are thinking about and buying the product because of the billboard. However, because of the specific call to action, he or she does know exactly how many people responded to a direct mailing.
In order to convince you that email should be your #1 when it comes to communicating with customers, it’s time to bring out the statistics and data to examine how and why email use lends itself to better engagement.
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
But, let met tell a bit of my story. I’ve ran an online store before, and got 11k email list of customers, but it’s on my database. And I’ve lost the business, and start to be an Internet Marketer. Can I input it on my Aweber?
Eventually, nearly 100 years later in 1967, Lester Wunderman coined the term “direct marketing” for the first time (Lester was also responsible for notable achievements such as the toll-free 1-800 number).
Some folks know it’s good to be “not bad,” but they might not be aware of the benefits (beyond a clean conscience) that comes with it. If email compliance is a rainbow, then the resulting good is the pot of gold at the end.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
Even if such a service did what it claimed to do (I am skeptical that it would reliably do so, but let’s suppose I concede you this point), it doesn’t address the other issues that arise from sending to non-permission email addresses (such as purchased lists).
its like a bomb went off on my phone when I read this article! I’ve been struggling with my conversions and definitely going to try the content upgrade since its been on my mind. I thought I was crazy to think it might work but your numbers prove I’m sane 🙂
The denouncement of pop-ups has become an availability cascade; people love to point out why they “won’t work” despite the fact that the data shows most people aren’t really (all that) averse to pop-ups.
Before you go, I wanted to offer some words of encouragement that I wish someone would have told me when I began with email: when you encounter a ton of information, like what’s been shared in this guide, it is all too easy to get caught up in “bike shedding”, otherwise known as Parkinson’s law of triviality.