The text here is entirely focused on benefits to the reader. Who wouldn’t want to get behind a guy who’s looking out for your best interests like that? It’s a great CTA; a little testing and optimization can get you one of the same.
In a great case study published on AWeber (and echoed through numerous other tests), a clear picture is painted for what it takes to write a successful subject line—clarity trumps creativity when it comes to open rates.
Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. One reason for email marketing’s popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers.[18]
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.
– Ask for a reason for the unsubscribe request. The truth can hurt, but it can also inform you about what you did wrong if anything so you can avoid the same mistakes in the future. You can put a quick box on your unsubscribe page asking the user to tell you why they decided to unsubscribe.
So, as an example, if you run an online store that sells sweat shirts, you may hear from your customer something like this: “I’ve bought a few other sweat shirts and they always fell apart in the wash. I’m hoping your sweat shirt will last longer!”

Slideshare is a great way to tap into a new group of targeted readers and because the traffic you get will be highly targeted and already value what you have to say, they will be more likely to opt-in to download your content upgrade.
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
“The lists were not cleaned and opt in like he said the (sic) would be and were full of spam traps and complainers. I lost my mail servers and because it was down for 4 days I lost revenue. I even lost my website because of complaints to my host.”
Meetups, seminars, hackathons, educational panels, and even your own conferences put you front and center of a networking event, and those who attend are often more qualified to be contacted because they came to your event. Take the opportunity to collect email addresses in exchange for the info and demos you provide at the event.
I agree never to purchase an email list if you do it is no longer opt-in. However email rentals have worked for me. I have found that testing is key as well as repetition. I think people expect sometimes to send on email to a rented list and have more hits than a direct mail campaign..that just isn’t realistic.
The downside of direct marketing is that response rates can vary widely making the flow of prospects unpredictable. Ineffective campaigns can be costly, especially if they occur frequently. Companies that send blanket direct mail or email promotions have to overcome the negative image of junk mail and email spam. The key to effective direct marketing is an accurate database, which can be expensive to maintain.
It’s tempting to collect as much information on a user as possible right away, but adding too many fields to your landing pages and lead-capturing forms can actually scare people off. Reduce the length of your forms to just two to three fields — you can collect more information from them once you start a conversation.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
It’s what separates Amazon’s laser-focused “here’s that exact product you looked at on our website — and 10 others like it” emails from the countless untargeted, low-response generating “batch and blast” style emails that so many other businesses send.
I’ll be looking to update this confirmation page in the near future, there’s potential to use encourage subscribers to follow you via social media. I’ve seen some great examples recently incorporating Google+ widgets etc.
Additionally, there’s always the old-fashioned way to promote your resources: reach out to fellow entrepreneurs, bloggers, or even journalists and shoot them a personal email with your latest resource attached (hint: don’t make them opt-in!).
When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say I love Drip by Leadpages.
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We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that. While social media might be the hot place to push your marketing efforts, there are many who choose to rely instead on building a valuable email list. And they couldn’t be happier.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Fortunately, any email marketing service worth its salt has these split-testing features at your disposal. This chapter will show how you can get started with split-testing your emails for higher conversions.
If a subscriber isn’t engaged with your emails, ISPs will route those emails to the spam folder. And if that happens to a lot of your subscribers, it can hurt your sending reputation in the long run. Not only does this impact subscribers who aren’t interested in your emails, but it could make it impossible for those who do want to receive emails from you to even see them in the first place.
List Building Maximizer allows you to email all members with your service, product or offer. And, your email cannot be considered spam because every member has opted in and confirmed their email address.
On another note, this topic is here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short while as compared to some of the subscription base that will allow you to send 50,000emails for about $50 or $100.
– Articles. If a reader is interested in your content, they’re more likely to want to read more. Thus, you can put a subscription form in the middle or at the end of the article and give them the ability to subscribe to receive more content from you.
– Blog’s comments. You can use the comment form to build your mailing list. Simply add an option asking the users to tick it if they want to receive your blog updates. The user has already entered their details, so it’s easy to convert them into email subscribers at this step.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
Chad, you’re 110% right. Engagement is key and something most bloggers are “too busy” to take the time to do. I’m not sure what could be more important than engaging with your readers. That’s why I make it a top priority.
View target prospects and select advanced demographics to build your consumer mailing list easily and accurately. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
Pinterest can play host to visual content that encourages visitors to sign up to see more content. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. From this board, we’ve been able to generate new leads and grow our email list.