I hear lots of mixed opinions and even tho animations are pleasing for the visitors eyes, I’ve read that the GoogleBot can’t properly crawl the website, therefore you don’t get any juice for the internal links you are using.
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
For those who focus on building and growing an email subscriber list, their home pages reflect how vital email is to their content strategy. Big, bold signup forms dominate the home pages of many email-savvy blogs.
2. The information contained is captured in a consistent form which you have control over – easier to integrate back into your customer database or tie to existing customers leveraging social channels (did you know that before? doubtful)
Resending the email can yield big gains, since you can potentially reach subscribers who might have missed your first email. You could try a different subject line or slightly different content in the body. You’ll also want to segment out the responders—that could be just people who ordered, or everyone who opened or clicked.
– Organize tools or resources into an e-book. You can simply organize a list of resources that are related to the subject you are focusing on into a downloadable document. The same way you can create a list of resources: blogs, YouTube videos, articles, books, or anything else. Essentially the resources will help your reader continue their education of the subject matter.
So now that I’ve told you a few ways to acquire email lists, I’m going to tell you why you should acquire them through method number three above — the opt-in method in which you generate your own list of email contacts.
Don’t put your profits in the hands of a third party, be in control of your email — OWN YOUR DATA, OWN YOUR AUTORESPONDERS, CONTROL YOUR INBOX DELIVERY, REPUTATION, DELIVERY SPEED and either send email for free using your SMTP or use any number of third party email senders of your choice like AMAZON SES API… No Monthly Fees!
With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response.
How it works is quite ingenious. It works through a live server connection process. So you have a chrome extension that allows the Sales Umbrella tool to sit over the top of your LinkedIn account. You then add people either one by one or in bulk from LinkedIn into your Sales Umbrella platform. The tool will then grab their corporate email addresses through some sort of server to server handshake connection directly with your prospects corporate server.
You promote your new gated assets by blogging about subject matters related to the content assets you’ve created, and then put CTAs that lead to the asset’s landing page on every one of those blog posts.
Brian… great post… again! I’ve had a look at sumome – looks like a winner – and free??!! Nice. Can you use it with any autoresponder? The one I have access to, SendReach is not on the list. Can you add html code to this?
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