Our email lists are a great fit for any company looking to include email marketing within its strategies. Some of our most popular email lists and campaigns are used by businesses in the following industries:
– Find the best time and day of the week to send the campaign. Some marketers find that afternoons are more convenient, simply because people used to have less mail to deal with. Depending on your market niche and your subscribers, this may vary.
When you buy a mailing list you must define the area you wish to target. Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, SCF, Zip codes, and even by radius.
I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
Therefore, if you want people to open your emails, cut to the chase and give them a reason to as quickly as possible (e.g., choosing “Our lowest prices ever” vs. “Now is the time to shop for the lowest prices we’ve offered all year!”).
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
If you practice email marketing you know how difficult it is to find relevant and free email lists. And even when you search for contacts databases, you have no guarantee that it will work for the success of your sales and business.
Ryan Hoover has a neat trick for gaining more email signups with this link. He replies to each and every mention on Twitter, often starting a conversation with folks who have shared his content. As part of this conversation, he’ll drop in an offer to sign up for his email list, sending over the direct link to do so.
Other media, such as magazines, newspapers, radio, social media, search engine marketing and e-mail can be used to elicit the response. A survey of large corporations found e-mail to be one of the most effective forms of direct response.[22]
Content upgrades will be your most powerful tool to get email subscribers. Also known as lead magnets, these are premium pieces of content you can freely offer to website visitors in exchange for their email addresses. You can use a single content upgrade to grow your list by thousands. 
His findings show that when we encounter things that pique our interest but don’t reveal “the goods,” we have a strong desire to delve further in so that we avoid the dissatisfaction of not knowing the outcome.

Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
View target prospects and select advanced demographics to build your consumer mailing list easily and accurately. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
In analyzing the websites and techniques of some of these awesome email list builders, a certain formula started to emerge. If I could boil down the process of building a massive email list to just the most basic parts, I think it would look like this:
List brokers need at least a bachelor’s degree in marketing or a related field. They must have experience in developing sources for names, and some methodology for improving the accuracy of lists; as well as successful sales experience. Strong computer and communications skills are required.
This hack should take up no more than two lines in your email signature. As you can tell, I prefer a short, get-to-the-point way of promoting the newsletter. If you design your signature well enough, it will seem like you are offering the receivers of your emails an extra treat every time you send them an email. 
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to a 10% conversion. This metric is known as the ‘response rate’, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
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It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
In other words, for just over $1,000, this vendor purports to be able to send out 15 million fully opted-in, segmented emails. That’s less than 7 cents per thousand emails – and you’ll own the list afterwards.
If you insist on using social proof, I highly recommend you to use more quirky numbers. It is more powerful saying ‘Join 4,693 other ecommerce fans. Get your tips now.’ It seems like the number is the exact number of subscribers and will seem more accurate.
Mailerlite* offers a fully featured free plan for up to 1,000 subscribers and Drip* offers a free plan for up to 100 subscribers. Mailerlite is great for simplicity and Drip is best if you need advanced automation.
Is bounce rate an accurate metric to look at when valuing your email marketing campaigns and the quality of your marketing list? I don’t think so. Most of email blasts have an average bounce rate of 20%. It’s just the reality of it. Instead, I would use ROI as a standard metric for any type of marketing efforts.
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties.
This is a brilliant B2B lead generation tool that grabs corporate email addresses of your ideal customers in real time i.e. they do not store data. I’ve jumped into the beta (currently in closed beta so recommend you request access) and the team are doing a great job. This tool finds really accurate data. It’s incredibly intuitive. Very fast. I could go on.
Very informative article as always, i have been lazy to do a lot of things even reading this post but i am glad i did today and i am full of ideas right now that i can’t wait to get back to implementing them to improving my subscriber list. Thanks for sharing.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
It’s eye-catching without being annoying. If you’re not a fan of popups, rejoice: since the feature box is front and center when your site loads, it will grab a reader’s attention without impeding their ability to read.
Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of receiving such calls by dialing a telephone number (required to be provided in the prerecorded message) to register his or her do-not-call request. The provisions do not cover calls from political organizations or charities.[16]
All direct marketing communications must include some method with which to track responses. A call to action might direct customers to call a specific number exclusive to that campaign, or to click on a link to a website with a landing page that exclusively handles responses from a given campaign (See also Post-Click Marketing). Direct marketers use the response-rate data to gauge how effective their communication is, and whether or not it needs to be changed for the next release. Such data is not only used to adjust the immediate campaign, but is also coordinated with data from other campaigns in order to present the direct marketing team with a better overall picture of their target markets. The data can then be used to more effectively optimize communication for specific market segments.
Where consumers have indicated the wish not to receive direct marketing communications by signing on to a preference service, or in any other way, this should be respected. Marketers who are communicating with consumers internationally should, where possible ensure that they avail themselves of the appropriate preference service in the markets to which they are addressing their communications and respect consumers’ wishes not to receive such communications (see also General Provisions, article 19, data protection and privacy.[26] Where a system exists, enabling consumers to indicate a wish not to receive unaddressed mail (e.g. mailbox stickers), this should be respected.
Need a list for your next marketing campaign? InfoUSA makes finding new customers a snap. Plus once you’ve identified your target audience, we have everything you need in order to design, print, and deliver your customized mailer.
Make sure your subscribers can read your emails. Although the videos, graphics, flash animations, and logos look impressive on an email, they are often blocked by email filters. Upload video, graphics, and flash files to your site and use a flat text with hyperlinks to the site. Once your recipients get to your site, you can show them as many graphics as you want.
If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
Do you really need their postal address, job title, date of birth and telephone number? If you don’t really need all that data, don’t ask for it. People are understandably nervous when the form asks for too much personal information.
You are incredibly cool, if you have the subscribe option in your newsletter, but as I briefly mentioned earlier, you must answer their ‘why should I?’ question – or more commonly known as ‘What’s in it for me?’.