HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Hey Brian. Another crazy good post! Man your content is so good. I had a request from your fans. Would you consider doing a post on http: vs https? Will that change to this new format hurt our backlinks and create 404s? Is it necessary to change? How to go about doing it? etc etc
If the desired outcome of any webpage is an email signup, the structure of the content should be styled as a landing page; in other words, no sidebars, no footer, a subdued header, and plenty of single-column copy that dives right in to what the page is about.
Sponsor a video contest in which customers create a one-minute video about why they like your business, products or services. Ask them to send the videos to you and post them to your Facebook page. Invite visitors to vote on which video should win a cash or merchandise prize. Include an email opt-in on your Facebook page. Be sure to follow Facebook’s rules regarding contests.
In the field of b2b marketing, when you are targeting top-level executives and decision makers through your campaigns, it will not be easy to bridge the communication gap without using the right data. As they are too busy professionals to entertain any unsolicited communication from the marketers. So we provide email address lists that are can-spam compliant (on request) and can allow marketers to deliver their marketing messages to the right inboxes at the right time.
This is also common. Remember, if you want people to join your email list, you need to give them a reason to join. And if you’re not giving away a discount, the next best thing is this: give away content.
In contrast, general advertising—for example, a billboard promoting a brand concept or product awareness—while seen by the customer, does not call for a specific response, and therefore cannot be easily measured. A marketer doesn’t know exactly how effective such a billboard is, or how many people are thinking about and buying the product because of the billboard. However, because of the specific call to action, he or she does know exactly how many people responded to a direct mailing.
The email address or “mechanism” must remain functional for 30 days after it is transmitted, and if an unsubscribe request is sent, the advertiser is required to honor the request within 10 business days.”
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you’re back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
The downside of direct marketing is that response rates can vary widely making the flow of prospects unpredictable. Ineffective campaigns can be costly, especially if they occur frequently. Companies that send blanket direct mail or email promotions have to overcome the negative image of junk mail and email spam. The key to effective direct marketing is an accurate database, which can be expensive to maintain.
First off, of the 4,917 email addresses that I received, 1,483 of them were for “Arthur Frommer’s Budget Travel.” Is anyone else having a hard time believing that nearly 1,500 people from ONE company genuinely opted in to this list?
I bought a computer that did automated calling in the 90s for about $ 7000 and the result was a disaster. Probably not even .001 % ROI. Its been a while and I was considering buying an email list but after reading your comments, I will not do this. What about fax blasting? Is that an option?
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If you have a brick-and-mortar presence where you interact with customers face-to-face, create an email campaign just for those walk-ins. Launch a store membership they can sign up for via email at the register. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product.
And let’s say I implement your “content upgrade” strategy on a particular post, by including an opt-in form at the end of the post. If people sign up via that opt-in form, they will get a beautiful PDF file that summarizes that post.
It’s like asking who the best footballer in the world is. Some will say Messi, some Ronaldo, others Maradona or Pele, so as long as there is ‘variety’, there will be ‘choices’ and they will differ with taste, from person to person. It’s exactly the same with database companies too, there are a few top guns, but who the best is can be debated.
Now let’s say, hypothetically, your blog posts get about 100 views per month, and your visitor-to-lead conversion rate on the blog is about 2%. That means you’d get two leads from a single blog post each month.
It describes what your site is about. A good feature box provides a 10-second pitch of what your site is about. This means visitors won’t have to review your website’s navigation or even your content to decide if your blog is right for them.
Media planners and analysts need at least a bachelor’s with a background in media and communications; some job postings require a master’s degree. They must demonstrate strong communications, organizational, and analytical skills. Analysts must be efficient at finding, analyzing, and monitoring information, and capable of reporting that information clearly to others.
Resending the email can yield big gains, since you can potentially reach subscribers who might have missed your first email. You could try a different subject line or slightly different content in the body. You’ll also want to segment out the responders—that could be just people who ordered, or everyone who opened or clicked.
Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties.
How do you like it when you get an email in your inbox from a company you’ve never heard of? I bet that’s not the kind of company you want to work for or marketer you want to be. If someone didn’t ask to hear from you yet, it doesn’t mean they won’t want to hear from you later. It’s your job to prove to them — through helpful content and valuable offers — that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in the depths of your soul that they’re a great fit for your products or services, you risk preemptively losing their trust and their future business.
Take advantage of the ease and effectiveness of email marketing with targeted email lists from InfoUSA. As a trusted email provider, we’re here to help you get your message delivered to the right in-boxes.
Before you go, I wanted to offer some words of encouragement that I wish someone would have told me when I began with email: when you encounter a ton of information, like what’s been shared in this guide, it is all too easy to get caught up in “bike shedding”, otherwise known as Parkinson’s law of triviality.
Thirty years in the list industry, and for the first time I’m witnessing an infection contaminate the reputation of our list industry. I’m referring to the recent explosion of new start-ups … with little history in the list industry … that are peddling bogus email addresses.
One common method is something you’ve likely come across. Think about those flashing banner ads you see across the web. They say things like “Congratulations, you’ve won a free iPad”. Or “You’re our 1 millionth visitor, click to claim your prize!”
Below, you’ll get a step-by-step look at what segmentation is (and why it works), as well as some simple, yet powerful pieces of advice on segmenting subscribers to maximize the impact of your email list.
You’ll still run into the same problems as buying a list. The people you’re emailing did not request information from you directly, and will likely view your messages as spam. The more complaints you get, the worse your delivery rate will be.
I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.