Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
Then they have a small checkbox at the bottom where you can subscribe to their newsletter. This form is also found in many checkout processes. However, Greenline lures their customers in with the promise of candy with the caption “Gummy bears and great offers” “sign up for our newsletter and we’ll add some candy to your order”. I mean… CANDY!
You might have good content going out to your more established subscribers, but is it the right content for someone who’s just getting to know you? If not, consider this two-part strategy for onboarding new subscribers and maximizing engagement and conversion:
Chad, you’re 110% right. Engagement is key and something most bloggers are “too busy” to take the time to do. I’m not sure what could be more important than engaging with your readers. That’s why I make it a top priority.
Incentivizing or at very least conveying the benefit of joing your list is critical. ”On exit’ style popups can increase subscriptions (in addition to simple sidebar integration.) Coregistration services like coRegMedia.com can also help to grow you r email list.
The way to get ideas for what to give away is by speaking with your existing customers. If you have a support team or happen to be doing support yourself, you already know what questions customers ask and what their biggest challenges are.
Choose your channel – Go back to the section on direct marketing channels and decide which one you are going to test. Consider which one you think will provide you with the highest ROI by weighing the setup and launch costs against the prospective response rate you hope to get through the channel. Do you think your market will respond better to email or telephone (or something else)? How much will it cost you to send a physical mail vs. an email?
Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising.
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
I referenced this earlier, but it’s worth going into some more detail on this subject. Rented and purchased lists are sometimes scraped from other websites which, I think we can all agree, is a dirty way to acquire email marketing contacts. But let’s say they’re not scraped and are acquired through considerably less sketchy means — list purchase and rental companies may tout that those lists are opt-in. Sounds great, right?
To have a very profitable email list, you should simply build a relationship with your subscribers. You want them to like you, feel like they know you, feel comfortable buying from you, and most importantly you want them to look forward to and enjoy reading your emails. If you can build a strong relationship with your subscribers, then you have more chances of getting them to purchase your products and services.
There are plenty of plugins on the market that will help you to do this, I did put together a post about WordPress list building plugins which you can find here but I’ll summarize the main plugins and which opt-in types they support below.
But, let met tell a bit of my story. I’ve ran an online store before, and got 11k email list of customers, but it’s on my database. And I’ve lost the business, and start to be an Internet Marketer. Can I input it on my Aweber?
When you send out an invoice, include an option to sign up for email communications with you. Again, sweeten the deal by offering an incentive such as a discount or free shipping on the next order as a reward for providing email addresses.
That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.
Imagine if someone was getting married and they were looking for a photographer, and they saw that headline. Or if they had a friend who was getting married and they say that. THEY WOULD SHARE IT IN A SECOND!
Not only have you not got accurate, up to date email lists and a strategy to reach out to them, you’ve got yourself a predictable outbound lead generation process. This strategy takes no time at all to set up and allows for truly scalable growth. Goodbye list buying.
90+ PERCENT DELIVERY RATE – EXTREMELY IMPORTANT: Why is my email response rate so low? The ISPs (Gmail, Yahoo, etc) will block “good-deliverable” email addresses … or divert to SPAM box … if the “good” email addresses are associated with an email blast that includes a lot of bad email addresses. This blocking of good email addresses is why an email blast to 1,000,000 names can literally have zero responses. Using an email list that is less than 90% deliverable … will result in your good email addresses being blocked … thus making the email campaign futile. Demand a 90+ percent email delivery rate … or “money refund.”
You may append telephone numbers to your mailing list by selecting Mail with Telemarketing Follow-up. You can purchase a telemarketing file that includes only the contact name and phone number without confirmed addresses. Mail-only files do not contain phone numbers.
Explain clearly what people will receive in return for their emails: tips, tricks, news, case studies, special offers, promotions, or whatever you will send them. I.e. give a solid reason to subscribe to your mailing list.
We have clients across countries like, USA, UK, Europe, Canada, Australia, etc., understand their business needs and customize the databases accordingly. We focus on providing the most effective business lists to our clients and keep them happy with our service. Our team of data analysts work hard compiling the data from trusted sources like, technology exhibitions, trade shows, seminars, etc. verify and update it before adding it in our databases. Furthermore, our databases includes contact details like,
Build a mailing list of movers new to the area, updated daily. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
While this is a relatively simple example, it still exemplifies the standard split-test for a majority of early stage startups. Sending out a test with four different variants to 1/8 of your subscribers doesn’t make much sense if you only have 300 people on your list!
In the meantime, please know our in-house list representatives would be more than happy to assist you until GeoSelector is ready for its new debut. They can be reached at firstname.lastname@example.org. We greatly appreciate your patience and understanding on this matter.
There are plenty more things you could do here, but the great thing is that you have a valuable opportunity to spend slightly longer on your blog posts and repurpose them into another content type or create something 100% exclusive.
GoDaddy Email Marketing and other reputable email newsletter apps don’t allow purchased email lists. This means that in order to send to those lists you bought, you’ll need to use a “disreputable” service which is likely already on ISP and blacklist block lists.