Thank you for visiting DirectMail.com! Were you looking for Geoselector? We’re sorry but Geoselector is currently unavailable. Maintenance upgrades to the system and its features are taking a little longer than expected. But all good things are worth the wait, and we are working on making Geoselector not just good, but great for our customers. Geoselector will be coming back better than ever with new features, upgrades, and of course data enhancements. We cannot wait to share what we have in store.
We’ve got several spots for CTAs here on the Buffer blog. They’re currently set to send visitors to sign up for Buffer, and we may adjust them to focus on email in the near future. If you scroll down just right on the Buffer blog, you can see all of our CTAs at once.
Many people use throwaway email addresses when pressured into giving their info. This is especially true for the methods that list sellers use to collect email addresses. When you buy an email list, you’re really buying a large amount of defunct and unused email addresses.
Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of receiving such calls by dialing a telephone number (required to be provided in the prerecorded message) to register his or her do-not-call request. The provisions do not cover calls from political organizations or charities.[16]
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
I’ll be looking to update this confirmation page in the near future, there’s potential to use encourage subscribers to follow you via social media. I’ve seen some great examples recently incorporating Google+ widgets etc.
Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
REALLY GETTING THE LIST YOU REQUESTED: Is this really an affluent email list? Is this really an email list of seniors? One way to verify your email list is with a basic Demographic Enhancement Report. Send us a random sample of your email list, and we’ll provide you with a detail Demographic Report ($199) … which will show the age, income, gender, net worth, and other demographic profile of your list. Of course other analytical vendors provide the same report.
Sorry but I’ve just proven this info to be wrong. I bought a highly targeted list, wrote a highly targeted offer and received 8 strong leads. The rate per lead was $13.75 per lead. Incredible when compared to my seo rate of $250-$500 per lead!

The downside of direct marketing is that response rates can vary widely making the flow of prospects unpredictable. Ineffective campaigns can be costly, especially if they occur frequently. Companies that send blanket direct mail or email promotions have to overcome the negative image of junk mail and email spam. The key to effective direct marketing is an accurate database, which can be expensive to maintain.
Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices. In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire. Money […]
All of the things I have gone through in this post are great ideas and experiences I have made, and I know for sure that they will help you to effectively grow your email list and keep your email marketing budget intact.
Set expectations – Before diving in head first, do the math to determine what are likely outcomes, perhaps based on past campaigns you’ve run or research you’ve done elsewhere. Naturally, make sure you’ve defined exactly what it will mean for a customer to convert so that when the time comes you’ll be able to effectively measure your ROI.
Notice that the call to action at the end of the presentation leads to our resource page, where visitors can download the eBook in exchange for their email address. This process is effective because it lets you work with content you have already created and turn it into something that generates leads on an entirely different platform.
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!
I always Validate the Email Data first on all my lists, get all the data. You have to wash your email contacts first so you are compliant with Can Spam (#1) as well as to avoid IP Bans, blacklisting, bounce backs.
There are corporate companies in their thousands selling out peoples details every now and then. If buying these details had no way in the society, would there still be the business of selling emails? The answer is no.
And let me tell you, mixed in with those email addresses were a huge number of foreign email addresses. I’m no geography major, but I don’t think Russia is in any part of the southeastern United States.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
Used and tried, never again. Best way is with your own contacts not from a paid for database in my opinion. Most people now see as spam and delete with opening therefore a huge waste of money and resources.
Really good article. When you start out it’s definitely tempting to buy an email list, but I’m glad that I didn’t do it with my business. I hate when I receive an unsolicited email from a company that I’m not familiar with. I imagine that most people probably feel the same way.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
After comparing key metrics like open rates and unsubscribes, you’ll be able to have an idea of which email performed better. Once you do, you can email the second 1⁄2 of your list with the “winning” email.
To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations.[10] Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them,[11] as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam.
If you practice email marketing you know how difficult it is to find relevant and free email lists. And even when you search for contacts databases, you have no guarantee that it will work for the success of your sales and business.
!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u1)for(var t=1;tf)return!1;if(h>c)return!1;var e=window.require.hasModule(“shared/browser”)&&window.require(“shared/browser”);return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l(“/ajax/log_errors_3RD_PARTY_POST”,{errors:JSON.stringify(e)})}var u=t(“./third_party/tracekit.js”),l=t(“./shared/basicrpc.js”).rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3);n.report=function(e){try{window.console&&console.error(e.stack||e),u.report(e)}catch(e){}};var m=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),console.error(t)};n.logJsError=m.bind(null,”js”),n.logMobileJsError=m.bind(null,”mobile_js”)},”./shared/globals.js”:function(e,n,t){var r=t(“./shared/links.js”);(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},”./shared/links.js”:function(e,n,t){var r=t(“./shared/errors.js”),i=[];n.onLinkClick=function(e){i.push(e)},n.linkClicked=function(e,n){for(var t=0;t>>0;if(“function”!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t>>0;if(“function”!=typeof e)throw new TypeError(e+” is not a function”);for(arguments.length>1&&(t=n),r=0;r>>0;if(“function”!=typeof e)throw new TypeError(e+” is not a function”);for(arguments.length>1&&(t=n),r=new Array(s),i=0;i>>0;if(“function”!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i=r)throw new TypeError(“Reduce of empty array with no initial value”);n=t[i++]}for(;i>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t–)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,”lastIndexOf”,c)}if(!Array.prototype.includes){var f=function(e){“use strict”;if(null==this)throw new TypeError(“Array.prototype.includes called on null or undefined”);var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r