The problem with buying such a list, though, is that the quality is most likely nothing short of horrible. A good percentage of the email addresses are likely to be stale and undeliverable. Moreover, it’s highly probable that the list was compiled without permission from the people actually on the list.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales. If you want help structuring a send like that, check out this blog post.
In my experience, there are two types of software. Software that makes things complicated and software that makes things easy. Drip makes things easy. Especially if you want to automate your email marketing.
List fatigue is also a concern. If you’re buying a list from a trade show, keep in mind that the other vendors at the trade show, and even businesses elsewhere who bought the list, are also emailing these recipients. By the time you reach the recipients’ inboxes, those readers are going to be exhausted by the barrage of unsolicited commercial email they’ve been receiving.

Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Hi Yi. Thanks for your comment. Bounce rate is most definitely a key indicator of the health of your list. Your hard bounce rate should be no greater than 5% – that’s the industry standard. Using a purchased or rented email lists is not permitted by reputable ESPs.
Once your visitors have decided to purchase something from your ecommerce store, they have decided they like your brand, your product, and your site. Your product range has sparked their interest to that extent that they just can’t live without that one thing, they have decided to buy.
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
Media planners and analysts need at least a bachelor’s with a background in media and communications; some job postings require a master’s degree. They must demonstrate strong communications, organizational, and analytical skills. Analysts must be efficient at finding, analyzing, and monitoring information, and capable of reporting that information clearly to others.
its like a bomb went off on my phone when I read this article! I’ve been struggling with my conversions and definitely going to try the content upgrade since its been on my mind. I thought I was crazy to think it might work but your numbers prove I’m sane 🙂
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
When a company you’ve never heard of sends you a marketing email you probably flag them as spam or simply delete the email. Sending to a purchased email list won’t engender trust nor will it won’t create a relationship with the potential customer.
Chad, you’re 110% right. Engagement is key and something most bloggers are “too busy” to take the time to do. I’m not sure what could be more important than engaging with your readers. That’s why I make it a top priority.
MORE FREE NAMES OR MONEY REFUND: Some list sellers will promise to send you FREE email addresses to compensate for undeliverable emails. The weakness of this refund type is that more FREE emails will not correct the fact that most of the good email addresses were probably blocked or diverted to the SPAM box … due to the email list being more than 10% bad. Bottom-line, we recommend avoid buying email lists that do not offer a “money refund” guarantee. You’ll likely receive a high quality email list when there is a money refund guarantee.
I read your post on Jon Morrow’s blog and then landed here. This is such an exhaustive post. And it is going to take exhaustive efforts to implement. We haven’t tried page level popups. In fact, I disabled all popups because they didn’t seem to function well with mobile users. But that has affected our conversions.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
A naked signup form is not the best marketing tool. To entice your potential subscribers, provide them with a solid reason to give you their email address. If the reader sees a clear benefit, they’ll be more likely to subscribe.
The original list was 1500. 50 bounces. 20 unsubscribes. 32pc open rate. Fabulous ROI. I put my name, business address, a suitable offer and unsubscribe option clearly in the content. Clearly not SPAM.
EASY WAY TO VERIFY BUSINESS EMAIL LIST QUALITY: Phones! Whenever buying a business email list be sure to request phones for every record. Upon receiving your email list, simply call a random sample to verify that the email recipient does in fact work at the company. Maybe after 10 calls you’ll realize that 50% of the list is bogus. If the email list supplier doesn’t have phones for the email list, then highly recommend you avoid buying the business email list.
The email address or “mechanism” must remain functional for 30 days after it is transmitted, and if an unsubscribe request is sent, the advertiser is required to honor the request within 10 business days.”
It’s one thing to say “make sure” of these things before you email the list, but the only reliable way to make sure of them is… to email the list and see what happens. Not a risk that a responsible business owner would take.
Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the 18th century entrepreneur and pottery manufacturer Josiah Wedgwood pioneered many of the marketing strategies used today, including direct marketing.[2][3]
Does anyone else think this could be utilized to clean up those data lists and build your own targetted prospected friends list per profile using paid email lists an email account plus facebook or other social site?
Include social sharing buttons and an “Email to a Friend” button in your marketing emails. That way, you’ll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
I agree with the subject matter and disagree to some extent. Yes, it is true that; buying email lists is not ideal because with email marketing, the marketer is expected to have acquired a list through the rightful source and or format. What i mean is that; the person to be emailed must have given their consent to receive updates and or news which means by signing up.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
We’ve established that email marketing is most certainly not dead, but one of the most popular questions posed by startups is how to increase the size of their email list, specifically through their company blog.
Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. Companies are able to measure the effectiveness of their direct-marketing campaigns by tracking responses. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.
You might be doing all the right things to generate leads — landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn’t driving the engagement you need. A/B test (also known as “split test”) different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you’re posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).