Spring, summer, winter, and fall — your community probably has at least one street fair or similar event throughout the year. Participate in the event and collect email addresses right at the fair. Sweeten the deal by offering new subscribers a discount on their first (or next) purchase in exchange for sharing the email with you.
I agree to TechTarget’s Terms of Use, Privacy Policy, and the transfer of my information to the United States for processing to provide me with relevant information as described in our Privacy Policy.
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use.
In the example below, the email list is marketed as “the most accurate,” “targeted” and SPAM-free.” The thing is though, the people on the for-sale lists did not agree to have your emails sent to them. Therefore, the list is not accurate, not targeted correctly and most certainly spam.
Thank you Brian. I’ve read a few of your articles and handy how-to guides. It’s clear you go the extra mile to make sure you “load up” your work with valuable content. I look forward to learning more from you soon!
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists.  The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
There are many vendors out there who sell lists or rent them (though renting means that the list seller maintains ownership and control of the email list). These are collections of email addresses that the vendors sell to any business or individual who can pay the fees. Your email list is considered to be a purchased or shared list if it’s provided to you by a third party, like an email list vendor or affiliate. There’s a few ways that vendors build these non opt-in email lists.
It’s like asking who the best footballer in the world is. Some will say Messi, some Ronaldo, others Maradona or Pele, so as long as there is ‘variety’, there will be ‘choices’ and they will differ with taste, from person to person. It’s exactly the same with database companies too, there are a few top guns, but who the best is can be debated.
Last month the root domain was our third-most-popular page on the blog, and it is consistently among the top five month-after-month. Here’s our report from Google Analytics, with the root domain represented by a backslash (/). Does this report look familiar to you?
Those people don’t know who you are; either they don’t know anything about your products or services. At best they will delete your email, at worse they will hit “Report Spam” button on it. A certain amount of spam complaints and… voila, your account with an ESP is shut down.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
At first, this may sound like a quick fix. But, buying email lists is not an effective way to grow your email list. As a business, you want engaged readers that will find your emails valuable. The people on the for-sale lists did not agree to receive your emails, so the email addresses are not quality.
Well, for starters, direct marketing allows you to very easily measure the success of a campaign. For example, say I send 1000 people an email marketing a new product, and as a result 10 people from this group buy.
BUSINESS EMAIL LIST – GENERIC EMAIL ADDRESSES: Sending your offer to email addresses like: “info@abcrestaurant.com” will result in few responses. Generic email addresses are very common with restaurant email lists, attorney email lists, and other business email list sellers. These types of email addresses are an indicator that the email addresses were compiled from web crawlers. For a successful email list campaign you need the email address of restaurant owner/partner … not info.
When the presentation of an offer also features products not included in the offer, or where additional products need to be purchased to enable the consumer to use the product on offer, this should be made clear in the original offer.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.

Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
They have expertise in custom business lists for any industry vertical. The files that they provide comes with complete contact information including business name, contact name, contact title, telephone number, confirmed email address and fax number.
So, the next time a vendor offers you 10 million emails for $500, think very hard about whether you’re really willing to flush five hundred bucks down the toilet. Because that is precisely what you’ll be doing…
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
Imagine if someone was getting married and they were looking for a photographer, and they saw that headline. Or if they had a friend who was getting married and they say that. THEY WOULD SHARE IT IN A SECOND!
Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static banners, pop ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer, expenditures on online display ads rose 24.5% between 2010 and 2011.[13]
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
So, using SIC codes 2721 and 2741, as well as the states AL, FL, GA, MS, NC and TN, I had a list of 4,917 records to download. I was very interested to see what kind of data I’d get — but the results were dismal, to say the least.
Where consumers have a right of withdrawal (the consumer’s right to resend any goods to the seller, or to cancel the order for services, within a certain time limit and thus annulling the sale), the marketer should inform them of the existence of this right, how to obtain further information about it, and how to exercise it. Where there is an offer to supply products to the consumer on the basis of “free examination”, “free trial”, “free approval” and the like, it should be made clear in the offer who will bear the cost of returning products and the procedure for returning them should be as simple as possible. Any time limit for the return should be clearly disclosed.
They typically have a big bucket and a form where the customers can write their email address to participate in the competition. It says on the form that they will receive other relevant information, offers, and a notification whenever there is a new competition.
Not only do you make the most of a sticky situation, the emails you’ll collect by doing this are incredibly valuable as the visitor has already decided to purchase something from you. That means they are highly interested in your brand and what you have to offer.
Segmentation is what makes customers feel like you care about them—not about their money (which in turn makes them like you and want to spend their money with you!). In fact, according to MarketingSherpa, click-through rates on segmented emails can be as much as double the rate for unsegmented emails.
That’s why in this chapter, we will highlight some key ways marketers and entrepreneurs can revamp their strategy content and off-site features. Instead of a small bump in Google Analytics that quickly dissipates, you’ll be ready to get people on an email list to extend the communication.
Today, more moms work outside the home than they did in previous generations. Still, and while dads contribute to household chores and are more involved parents than ever before, moms are burdened with the majority of the household work and child rea…