When you have a list of subscribers who have specifically agreed to receive emails from you, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again, and this is why you must cherish your list like an apple of your eye. The better you treat your list; the better the return will be when you want it.
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
We provide marketing lists to many well known global companies. I’m sure they wouldn’t have came back to extend their license with us again and again over the years if their marketing campaigns results are so poor as you said.
Electronic mailing list servers may be set to forward messages to subscribers of a particular mailing list either individually as they are received by the list server, or in digest form in which all messages received on a particular day by the list server are combined into one email that is sent once per day to subscribers. Some mailing lists allow individual subscribers to decide how they prefer to receive messages from the list server (individual or digest).[2]
They typically have a big bucket and a form where the customers can write their email address to participate in the competition. It says on the form that they will receive other relevant information, offers, and a notification whenever there is a new competition.
Do keep in mind that nothing in life (unfortunately) is ever free. So when I tell you, you can do all of these things without spending any money, it does, however, mean you are going to invest a certain amount of your own time implementing these tips.
Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers.[18]
Incorporate a QR code into your print marketing collateral that people can scan for more information on the printed content. Create the QR code such that it requires an email address to access the additional content. (There are many free QR code makers online that make this process easy.)
I agree with the testimonials, especially videos, because they’re truly convincing and give you authority as well. Pop-ups are two-sided for me. On one hand, they’re great for getting user emails for subscriptions. On the other, some folks just find them annoying. An enjoyable and informative post nonetheless. Thanks, Brian!
Email marketing is an easy, cheap, and effective way to build engagement and take your business to a higher level. And building a healthy email list should be one of the key elements of your email marketing.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
There are plenty of plugins on the market that will help you to do this, I did put together a post about WordPress list building plugins which you can find here but I’ll summarize the main plugins and which opt-in types they support below.
Wait a second. Most people who visit my site do not care about these links. They are here to learn about business. So we changed it to specific content pages that I know people who read my site would be interest in.

Both the AWeber blog and the Help Scout blog run pop-ups, and we’ve never had someone complain that it was intrusive or annoying. As a matter of fact, a large portion of Help Scout’s newsletter subscriptions are generated by that pop-up!
Before you go, I wanted to offer some words of encouragement that I wish someone would have told me when I began with email: when you encounter a ton of information, like what’s been shared in this guide, it is all too easy to get caught up in “bike shedding”, otherwise known as Parkinson’s law of triviality.
So how do the most engaged newsletters keep their open and click-through rates so high? The secret boils down to using proven psychological principles that invoke curiosity, grab the reader, and compel them to take action.
There are hundreds, if not thousands of keywords relevant to direct marketing, so instead of defining them all here, we’ve made a list of around 200 you should be aware of, which you can cross check here for the full definition.
Thanks Matt. It supports 5 autoresponders right. If it’s not on the list you can reach out to them and ask them to add SendReach. You can add HTML and make completely custom forms (although I use the default because it converts well).
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
Now, not being able to afford a “quality” email list is no reason to go out and waste money on a low cost worthless email list. Instead I recommend investing $400 into a direct mail or telemarketing list. Yes telemarketing is tough, BUT there are some nifty and effective ways to generate long-term profitable customers via telemarketing. And studies have shown that a well targeted direct mail campaign will easily generate more responses (sales) than an email campaign.
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