its like a bomb went off on my phone when I read this article! I’ve been struggling with my conversions and definitely going to try the content upgrade since its been on my mind. I thought I was crazy to think it might work but your numbers prove I’m sane 🙂
Email leads are most effectively captured through landing pages. Since landing pages focus on a single outcome, they are fantastic for conversion rates in general, and this also applies to acquiring more email addresses—so don’t get skimpy on creating them!
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
Free List Check by FreshAddress is a free email hygiene tool that helps marketers quickly asses the health of their email lists. The process is fast, easy, free, and 100% secure. Input an email list and within minutes, we’ll notify you if it contains any warning signs of:
Media planners and analysts need at least a bachelor’s with a background in media and communications; some job postings require a master’s degree. They must demonstrate strong communications, organizational, and analytical skills. Analysts must be efficient at finding, analyzing, and monitoring information, and capable of reporting that information clearly to others.
Find just the right email list targeted to virtually any business or consumer segment. With tons of email lists out there (and not all of them are reputable), we can help you identify the right email lists for your campaign. Submit your email list criteria and we’ll find the perfect list for you.
There really isn’t a shortcut to building a list. It takes time and effort but there might be one alternative. Buy a web property that has a trusted list and continue from there. It’s really a off-line strategy of acquisition but it works online too.
To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations. Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them, as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam.
And sure, when you compare a nickel for a thousand emails to, say, a hundred bucks for a thousand emails (which is TWO THOUSAND TIMES the cost), it’s easy to further calculate that even if the response rate is only 1/2000th as good, you’re still coming out ahead.
I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.
We recently passed the 20,000 mark for subscribers on the Buffer blog, and it’s safe to say we have a lot to learn to grow a successful list. We’re inspired to learn from some of the smart and well regarded sites who have made email an emphasis. For example:
Think you’re going overboard with the email signup requests? Listen to your audience, who will likely let you know when you’ve crossed the line. You can also adhere to the old colloquialism, “You’ll know it when you see it.” Go with your gut.
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
This is one of the most interesting threads I have seen in a long time. It discusses a challenge that many of our customers face when trying to identify and increase their customer base. Whilst purchasing lists may reap rewards, the reality is that you just don’t know the quality of the email addresses you are obtaining.
Email marketing has great impact with low cost way of delivering your marketing message to current customers and prospects. Use the easy way to email list building like put on the sign up sheet, leverage business cards, host an event, try telemarketing, optimize your website for opt- ins and etc.
These rentals can be pricey, though. For consumer email lists, prices run about $100 to $150 CPM (that’s “cost per mille,” which is fancy-talk for “cost per thousand”). So, that’s 10 to 15 cents apiece for a one-time rental of the email address. And if you have very specific “selects,” then the price can go up quickly.
The original list was 1500. 50 bounces. 20 unsubscribes. 32pc open rate. Fabulous ROI. I put my name, business address, a suitable offer and unsubscribe option clearly in the content. Clearly not SPAM.
Another refund story involves a young woman who started a new business catering to the senior’s market. She bought an ailment email list consisting of a whopping 175,000 email addresses AND direct mail addresses for just $1700. She was a sharp marketer because as an extra quality control measure, she called us and asked that we append age data … just to make sure the names were really seniors. Well, I’m sure you can guess. Over 55% of the names were under age 50 … far from her target market. Plus, we also discovered that the list was loaded with duplicates. Bottom-line, after eliminating all the duplicates and under age names, her ailment list dwindled down to 48,000 names. She was mad but still under control since she still had about 48,000 email names … for just $1700 … a good deal. Then she did a test email blast to 10,000 names; undeliverable / bounce-back rate was 43% … that was the straw that broke the camel’s back. She called the email list provider demanding her money back. But like 99% of the time, the email list seller refused to refund any money, but instead offer her more email addresses. Of course she did not want more bad email addresses – as the cost of cleaning the bad email addresses was too much.
Effective direct marketing begins with data. Marketers examine categories of customers or prospects they think will be interested in their product or service, and develop or procure lists for making contacts.
you are writing a lot about pop ups for building the list. I agree with you and do the same. However, from January 10, Google promises to start punishing the mobile sites with pop ups. In your opinion, how it will affect ecommerce sites and pop up providers?
If you have 20 employees who all send out ten emails a day, that’s 200 emails everyday times the total number of working days in a month. That’s thousands of emails you’re sending out! With a 1.5% conversion rate, it’ll result in loads of relevant emails each month – and you haven’t paid a penny! And I promise you that you can do this in less than five minutes if you just follow this quick guide to changing your email signature. nd out anyway.
You do not want to use a POPUP that blocks your entire page. If you do that Google Search will penalize you. So don’t do that. However, you can use smart popups that don’t block your whole page and they work great.
We know, most Bulk Email Verification services charges are very high and you can’t afford to pay to clean this amount of emails, but there are some of them who offer very cheap rates and very accurate and fast service. One of them is RemoveBounce
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks.
Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list.
In the field of b2b marketing, when you are targeting top-level executives and decision makers through your campaigns, it will not be easy to bridge the communication gap without using the right data. As they are too busy professionals to entertain any unsolicited communication from the marketers. So we provide email address lists that are can-spam compliant (on request) and can allow marketers to deliver their marketing messages to the right inboxes at the right time.