Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.
Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. I for one will delete any email that I do not know the source. However, if the headline or the subject matter is of interest, I will open the email before deleting it. Am I alone with this behavior? Surely not
The ICC Consolidated Code of Advertising and Marketing relates to all direct marketing activities in their entirety, whatever their form, medium or content. It sets the standards of ethical conduct to be followed by marketers, practitioners or other contractors providing services for direct marketing purposes or in the media.[25]

Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
At Bookyourdata.com, we’re all about bringing the right people together, so whether you need to pull a business, executive, or physician email list, we have the quality information you need. Buy sales leads and potential contacts that are right for your business so that you can master your next direct marketing campaign. We provide our clients with premium data, including email addresses, phone numbers, postal addresses, and much more. Offering quality, human-verified contact lists to download minutes after you buy is our business. Clients benefit from our CRM-ready data product that’s full of direct information you need to start emailing, calling, or mailing potential leads. Contact lists for sale are available by job, department, and industry, allowing you to target the important decision-makers your business needs!
Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a store’s check-out counter to receive a discount.
If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
Really good article. When you start out it’s definitely tempting to buy an email list, but I’m glad that I didn’t do it with my business. I hate when I receive an unsolicited email from a company that I’m not familiar with. I imagine that most people probably feel the same way.
You are incredibly cool, if you have the subscribe option in your newsletter, but as I briefly mentioned earlier, you must answer their ‘why should I?’ question – or more commonly known as ‘What’s in it for me?’.
In the 19th century, Aaron Montgomery Ward believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty.[4] The term “direct marketing” was coined long after Montgomery Ward’s time.
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.
Craft your pitch – Next, put together the offer that you’re going to be sending out, and make sure the style of the creative (size, colors, user flow, language, etc) all match your target audience and selected channel. If email is your choice, we have you covered here with outreach scripts.
Find homeowners nationwide based on geographic and demographic characteristics. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc. View more information…
Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. Companies are able to measure the effectiveness of their direct-marketing campaigns by tracking responses. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service.
GoDaddy Email Marketing and other reputable email newsletter apps don’t allow purchased email lists. This means that in order to send to those lists you bought, you’ll need to use a “disreputable” service which is likely already on ISP and blacklist block lists.
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
So, the next time a vendor offers you 10 million emails for $500, think very hard about whether you’re really willing to flush five hundred bucks down the toilet. Because that is precisely what you’ll be doing…
For example, in 1872, one of the pioneers of direct marketing, Aaron Montgomery, produced the first mail-order catalog for his business, in which he bought products directly from the source, and then resold them through a catalogue he sent directly to customers. Without a middlemen, i.e the general store, Ward was able to resell products at drastically lower prices.
Another collection method happens when list vendors buy emails lists from industry trade shows (or other events) where people give their info during the registration process. This is not the same thing as folks who signed up with you, directly, at your trade show booth! This is where list vendors purchase the entire registration list, from the trade show, itself.
I always Validate the Email Data first on all my lists, get all the data. You have to wash your email contacts first so you are compliant with Can Spam (#1) as well as to avoid IP Bans, blacklisting, bounce backs.
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
#3. Accurate Business Information and Company Profiles from Leading Business Data – Data.com do charge a hefty price and deliver reasonable services and have been in the public domain for quite sometime.
I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
Regarding the previous paragraph, you can create as many free email marketing lists under different criteria as you need. Thus you pay only once, and get a year of free updates and an endless number of leads’ contacts. Note that this email scraper even collects hidden email addresses!
This is a brilliant B2B lead generation tool that grabs corporate email addresses of your ideal customers in real time i.e. they do not store data. I’ve jumped into the beta (currently in closed beta so recommend you request access) and the team are doing a great job. This tool finds really accurate data. It’s incredibly intuitive. Very fast. I could go on.
How do you like it when you get an email in your inbox from a company you’ve never heard of? I bet that’s not the kind of company you want to work for or marketer you want to be. If someone didn’t ask to hear from you yet, it doesn’t mean they won’t want to hear from you later. It’s your job to prove to them — through helpful content and valuable offers — that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in the depths of your soul that they’re a great fit for your products or services, you risk preemptively losing their trust and their future business.
But… there is a different way to build a targeted opt-in email list. I’m talking about a subscription form on your website. Before you start with bulk email marketing, get your website up and running. Or, probably you already have a site where you advertise your products and services. Set up a subscription form somewhere on your web page and get others to sign up for your mailing lists. You can use this free newsletter plugin for wordpress to place a signup form on your WordPress blog. The beauty in this is that the list of emails will be confirmed, and your database will only contain the people who are interested in your offers. It’s not as quick and easy as generating or harvesting email addresses but it’s a more reliable way. You won’t send unsolicited emails as you have a proof that the recipient has subscribed himself to your mailing list.
Thrive Architect* – This is a WordPress plugin that allows you to create custom page/post layouts. It comes with plenty of landing pages templates and integrates with most popular email providers. Price starts at $67 for lifetime updates and 12 months support.