90+ PERCENT DELIVERY RATE – EXTREMELY IMPORTANT: Why is my email response rate so low? The ISPs (Gmail, Yahoo, etc) will block “good-deliverable” email addresses … or divert to SPAM box … if the “good” email addresses are associated with an email blast that includes a lot of bad email addresses. This blocking of good email addresses is why an email blast to 1,000,000 names can literally have zero responses. Using an email list that is less than 90% deliverable … will result in your good email addresses being blocked … thus making the email campaign futile. Demand a 90+ percent email delivery rate … or “money refund.”
When creating your email marketing campaign, be sure the header information including the originating domain name and email address are accurate. These are your “To” and “From” fields. This is required, so there’s no sense in falsifying the information.
Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ‘directly,’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors, retailers or wholesalers. Therefore – ‘direct’ in the sense that the deal is done directly between the manufacturer and the customer.
Excellent post! This happened to be my introduction to your content. Can you share which tool you used for the confirmation page, which pops up after clicking for the PDF checklist? (I saw that you use Max Blog Press, but I think that was an answer to a related, but different question.) Thanks.
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
I was thinking to enlarge my subcriber base from a very long time but was not able to due to very less traffic.. But after following the above mentioned techniques, I think it could be a boon for my blog.
There are many routes to direct marketing success. One proven way is by using premium or promotional items. Unlike standard items, which can have a short shelf life, recipients tend to keep promotional items. This gives your marketing campaigns a longer shelf life!
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
Even with this structure in place to maximise deliverability of the emails that you send, none of this matters if the email addresses that you have purchased are of low quality or their sourcing questionable.
Unfortunately, there are individuals off in who-knows-where selling worthless databases containing hundreds of thousands of outdated contacts for next to nothing. Not only is this shady and immoral, but it is creating a blanketing negative stereotype of the data industry.
Companies that use direct marketing benefit from being able to focus limited resources on a targeted promotion, which also allows them to personalize the marketing message. Because it is easy to measure responses, companies can test different marketing messages for improving the response rate. Direct marketing can be cost-effective if the customer database is well-managed.

Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more. Rich Push Notifications are full HTML Push Notifications. Mobile apps also contain Interactive ads that appear inside the mobile application or app; Location-Based Marketing: marketing messages delivered directly to a mobile device based on the user’s location; QR Codes (quick-response barcodes): This is a type of 2D barcode with an encoded link that can be accessed from a smartphone. This technology is increasingly being used for everything from special offers to product information. Mobile Banner Ads: Like standard banner ads for desktop Web pages but smaller to fit on mobile screens and run on the mobile content network
We know, most Bulk Email Verification services charges are very high and you can’t afford to pay to clean this amount of emails, but there are some of them who offer very cheap rates and very accurate and fast service. One of them is RemoveBounce
IF there’s a guarantee, be sure to have the email list supplier clarify. Does the undeliverable guarantee mean they will simply send you more bad email addresses to compensate for the undeliverables … or does the guarantee include a “money” refund? IF you find a “money” refund guarantee, then let me say congratulations because I’ve never seen one … not a single one … of the low cost email list sellers provide a “money back” guarantee. It’s always … we’ll send you more bad email addresses.
Meeting the demands of the consumer revolution and growth in wealth of the middle classes that helped drive the Industrial Revolution in Britain, the 18th century entrepreneur and pottery manufacturer Josiah Wedgwood pioneered many of the marketing strategies used today, including direct marketing.[2][3]
First of all, I want to say: If you aren’t doing videos already, get started! They are the future of ecommerce, in fact, according to a report by Cisco, video will account for 69% of all consumer internet traffic in 2017.
Content upgrade popups increase abandon rate and as a result, hurting your seo. For me, I don’t care much if I got more subscriber each day. But for the best, there should be gaining without losing. Perhaps put a video in the popup would help?
You are incredibly cool, if you have the subscribe option in your newsletter, but as I briefly mentioned earlier, you must answer their ‘why should I?’ question – or more commonly known as ‘What’s in it for me?’.
Copywriters write the words that motivate the reader, listener, or viewer to take the action the marketer wants them to take. Copywriters in direct marketing are called direct response copywriters. These copywriters have a specific skill-set based on proven direct marketing techniques. The goal is to motivate prospects to take a specific action. Copywriters in general and branding advertising focus on making current and potential customers feel a certain way about the product or service. Graphic designers, web developers, and other creatives also play a crucial role in successful direct marketing.
While she noted an increased interaction from customers with the 24-jam display, only around 3 percent of customers actually BOUGHT the jam, whereas more than 30 percent purchased from the 6-jam display!
Email leads are most effectively captured through landing pages. Since landing pages focus on a single outcome, they are fantastic for conversion rates in general, and this also applies to acquiring more email addresses—so don’t get skimpy on creating them!
You’re definitely onto something with the content upgrade idea. It’s almost like to get the most leverage from every single post now (and therefore get ahead of your competitors), it’s no use just having a generic sign up form at the bottom of each amazing post anymore.
Our marketing solutions bridge the gap between tried-and-true tactics and cutting-edge technology. For over 30 years, our approach has proven to get the results needed to make companies more profitable.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
You may also notice that Chen takes a different approach to social proof. He does not advertise the number of subscribers to his list but rather mentions recommendations from Wired magazine and 500 Startups.
Unlike mass advertising, which is presented to everyone, direct marketing is presented only to people who are suspected to have an interest or need in your company’s product, based on information gathered about them.
In October 2013, the Federal Telephone Consumers Protection Act made it illegal to contact an individual via cell phone without prior express written consent for all telephone calls using an automatic telephone dialing system or a prerecorded voice to deliver a telemarketing message to wireless numbers and residential lines. An existing business relationship does not provide an exception to this requirement.
After comparing key metrics like open rates and unsubscribes, you’ll be able to have an idea of which email performed better. Once you do, you can email the second 1⁄2 of your list with the “winning” email.