If a subscriber isn’t engaged with your emails, ISPs will route those emails to the spam folder. And if that happens to a lot of your subscribers, it can hurt your sending reputation in the long run. Not only does this impact subscribers who aren’t interested in your emails, but it could make it impossible for those who do want to receive emails from you to even see them in the first place.
Finally, direct marketing is easy to optimize. Again, expanding on the above example, let’s say I carve out not just one sample size of 50, but two. I can send one offer to one group, and a variation of that same offer to the other and see which one produces better results. This is called split testing or A / B testing, and it’s extremely valuable, as it allows you to compare two approaches in a statistically significant way to choose the more optimal approach to introduce to the whole.
So as a marketer, you have to take the call. Do you want to roll out campaigns standing on a weak foundation or increase your market response using database which already has a record of delivering maximum campaign success to the global marketers? The decision is yours. All the best!
Build your list with our list-builder tool, or buy one of our pre-built contact lists of managers and stakeholders in several industries. Market to your target audience, whether it’s doctors or CFOs. We have more than 100 lists to choose from!
Newsletter engagement is best measured by open rates and click-through rates. I’ve worked with some of the best lists out there: the Help Scout newsletter regularly reaches over 21%+ open rate, a tough number to crack in our industry.
The great thing about CTA’s are that you can change them for free – they are all yours, and it’s your imagination that sets the limit. You will probably spend some time coming up with the best CTA’s, but I guarantee you it’ll be worth it!
Select contacts. Hover your mouse over a contact’s profile picture (or their first initial if they don’t have a picture), then click the checkbox that appears below your cursor and repeat this process for each contact you want to add.
Have you ever noticed that when you first join an email list, you tend to read almost every email? But then, over time, you start to lose interest and read less and less—even if you don’t unsubscribe?
– Ask for a reason for the unsubscribe request. The truth can hurt, but it can also inform you about what you did wrong if anything so you can avoid the same mistakes in the future. You can put a quick box on your unsubscribe page asking the user to tell you why they decided to unsubscribe.
However, you must have an incredibly strong CTA, as not everyone is interested in getting more emails! That means your course must be really valuable and you must do your best to explain others why and how it can benefit them – will it help them solve a problem? Will they become better at something?
Kate – The problem many marketers will face is that most reputable ESPs will not accept purchased lists, targeted or not. That’s because they can wreak havoc on your deliverability in the long run. Purchased lists often contain “spam traps,” email addresses created specifically to catch people using these lists, and once you’re flagged with them most email clients will put your emails straight to the “Spam” folder.
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
For those who focus on building and growing an email subscriber list, their home pages reflect how vital email is to their content strategy. Big, bold signup forms dominate the home pages of many email-savvy blogs.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you’re back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Everyone hates to see the dreaded bounceback alert in their inbox. If you have snail-mail information to match an email address, send a postcard asking the contact to provide you with an updated email address so you can stay in touch. Consider rewarding them with a discount or freebie for taking the time to respond.
There are many such issues (see the articles linked from this blog post). For brevity’s sake I’ll stick to one: no such service is going to reliably remove spamtraps (which don’t necessarily bounce) from a list.
Exclusive Bonus: Without these elements, your email marketing will not work. You will forever deal with being blacklisted, unsubscribed, opted out, and banished to the spam folder. These elements must be carefully considered, planned, and executed. With them, your email marketing will not only work, it will have superpowers. Download ‘Email Marketing Secret №1’ PDF ebook that will teach you how to make your email marketing profitable with live examples.
The purpose of direct response marketing, as the name suggests, is…are you ready for this? This is huge…The purpose is to…wait for it… generate a response. Sounds simple enough, right? Yet many marketers are constantly challenged with how to accomplish this goal. If you’re one of them, I’m willing to bet a shiny nickel that you’re making this grave mistake and it’s probably limiting your direct marketing potential.
Our objective is to provide reliable contact information of targeted audience so that your marketing messages reach out to them at the right time. You can also grow your customer base using our email lists.
Noah and his team built their own platform for this and it costs $198. Sure it may look a bit pricey but it works out more cost effective in the long run than similar tools that have a monthly payment attached.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
Help Scout is one of the best at putting focus on an email signup at the home page of their blog. The image above is from the blog landing page. When you navigate deeper into the blog, the subscribe form moves to the sidebar.
Thrive Leads* offers the most functionality and is easiest when it comes to displaying targeted opt-in forms across categories/posts/pages. SumoMe covers a lot of the main opt-in form types and it’s free so it’s a great option to get started with.
For sure, it doesn’t work having a CTA saying ‘Do as thousands. Sign up for our newsletter.’ That will lead the potential subscriber to think ‘am I just another subscriber?’ and will give the impression that the newsletter is just like all the others, left unopened and eventually deleted.
When developing our business databases, our data experts have collated data from global and legitimate sources to ensure all data our email lists contain is accurate. Some of those data sources include: business directories, trade fairs, opt-in email addresses, surveys and feedback forms, seminars and conferences, etc.
In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways—which reduces the handling (and therefore costs) required by the postal service. In the US, marketers send over 90 billion pieces of direct mail per year.
Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
“You may use the email address from your blog to send marketing emails, subject to the rules of CAN SPAM in any other situation. But be aware that the focus of any CAN SPAM compliance analysis starts at whether the ‘primary purpose’ of the message is commercial content.
In the example below, the email list is marketed as “the most accurate,” “targeted” and SPAM-free.” The thing is though, the people on the for-sale lists did not agree to have your emails sent to them. Therefore, the list is not accurate, not targeted correctly and most certainly spam.
Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you’re spreading your audience across multiple platforms. Comparatively, a powerful email list can be a singular distribution channel for content and updates.
If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
These are all cases of sites installing a popup (or variation of a popup), followed by immediate boosts to email signups. Why the big boost? Well, popups are a can’t-miss call-to-action. Literally. It doesn’t get more can’t-miss than a window appearing over the content you’re trying to read.
Examining these top blogs (plus some bonus research, too) shows that there are many different ways to go about growing your list and creating those crystal clear calls-to-action that drive subscribers. Here are a few of my favorite ideas.
Additionally, there’s always the old-fashioned way to promote your resources: reach out to fellow entrepreneurs, bloggers, or even journalists and shoot them a personal email with your latest resource attached (hint: don’t make them opt-in!).
Do you have an app for that? I know Buffer is a popular one, but i’m looking for something that you can create a reservoir of evergreen content and the app will just pull from that on a regular basis, forever.
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
Throughout the day, you and your employees probably interact with many customers and prospects on the phone. Before you hang up, always ask if they would like to join your email list. Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.
It seems the most reliable method would be writing your own webcrawler that collects and stores email addresses. It seems to unreliable to buy lists of emails; which are probably overused / spammed anyway.
While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products.
Whether you are a small, medium, or enterprise sized business, InfoDataPlace are there to help you at every step using scientific techniques and focused marketing data making your readers readily available.
Using a purchased list means you’re not adhering to the ISP and email client guidelines. Furthermore, purchased lists often generate really high bounces, get flagged as spam by recipients and have low read rates.
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
This is really awesome. I started using SumoMe when i saw it on your website and it did not really increase to my satisfaction and that was because i had no bait for people, but with the introduction of squeeze page, i should probably use one of your ebooks as a bait. Thanks for sharing.
Like anything, though, this tactic bears testing. In addition to our popover signup form, we’ve also been experimenting with a signup form in our HelloBar (the orange bar at the top of the site). Here are the two different versions, along with the stats so far: