1) Great how to information. Create checklists, forms, and detailed instructions for things that your prospects might want to know or use. This is something you should be doing no matter what, but using this information to attract email addresses is a proven winner. Hubspot is a great example of a company that produces tons of useful info.
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.
Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business. After you release your content, split the leads you generate with your partner.
You want to offer your “Free Plan” customers a chance to upgrade, so you propose a 20% off coupon be sent to their inbox, but you have 3 pretty important things to test that you know will impact how well the email does.
If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales. If you want help structuring a send like that, check out this blog post.
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Not only do you make the most of a sticky situation, the emails you’ll collect by doing this are incredibly valuable as the visitor has already decided to purchase something from you. That means they are highly interested in your brand and what you have to offer.
Fortunately, any email marketing service worth its salt has these split-testing features at your disposal. This chapter will show how you can get started with split-testing your emails for higher conversions.
Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
Effective direct marketing begins with data. Marketers examine categories of customers or prospects they think will be interested in their product or service, and develop or procure lists for making contacts.
Direct marketing occurs when businesses address customers through a multitude of channels, including mail, e-mail, phone, and in person. Direct marketing messages involve a specific “call to action,” such as “Call this toll-free-number” or “Click this link to subscribe.” The results of such campaigns are immediately measurable, as a business can track how many customers have responded through a message’s call to action. (See also Reply Marketing)
Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. I for one will delete any email that I do not know the source. However, if the headline or the subject matter is of interest, I will open the email before deleting it. Am I alone with this behavior? Surely not
So what should you do instead? Grow an opt-in email list. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more dev talent than writing talent, this may be a more attractive option for you. For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.
Regrettably, the world of email marketing lists can be a very confusing place. On the one side, you have the legitimate, super-pristine — but usually somewhat expensive — opt-in email list brokers. And the key word here is “legitimate,” for these brokers offer genuine opt-in email addresses.
One day I saw a representative of this company offering 5,000 email addresses for free (he’s on LinkedIn), so I figured, “OK, let’s get a peek behind the curtain here, just to see what kind of email addresses they have.”
Social media participation can allow you to reach new audiences and make new connections. Stay abreast of trending topics that are of interest to your customers and prospects. Use social media to encourage people to visit one of the channels where they can sign up for your email list.
You can specifically apply this to email marketing by following the one email, one goal rule, in that each email should only have one desired outcome (view a blog post, see a new feature, hear about an update, etc.).
Direct Response Marketing is designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements.[19] This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
What about sending marketing messages to people who have only subscribed to your blog or vice-versa? If someone subscribes to a company blog, is it legal for the company to then use that provided email to send marketing information? Or should the email only be used for the intended use for which it was provided?
I bought a computer that did automated calling in the 90s for about $ 7000 and the result was a disaster. Probably not even .001 % ROI. Its been a while and I was considering buying an email list but after reading your comments, I will not do this. What about fax blasting? Is that an option?
Combined, that’s nearly 500,000 email subscribers. How do they do it? I took a close look at each of these heavyweights of email (plus several other amazing sites) to see what methods they use to gain new subscribers. Here’s what I learned.
The choice of one over the other often depends on a cost benefit analysis i.e how much does it cost to run a campaign through a particular channel compared with how much revenue it will generate for the business.
I created the page above using LeadPages*; it’s a paid tool (starts from $37/month) that makes landing pages super quick to create. It hosts them for you, integrates well with WordPress and you get access to the HTML code to use outside of WordPress.
Thanks Rob. Single opt-in is definitely something to consider. I’m personally a fan of double optin because (as you said) you get less bad emails. But it’s a decision that depends on the person and business 🙂
Examining these top blogs (plus some bonus research, too) shows that there are many different ways to go about growing your list and creating those crystal clear calls-to-action that drive subscribers. Here are a few of my favorite ideas.
Every direct marketing campaign should feature a specific call to action. Often this is for an immediate purchase (“Pick up the phone and call right now to order”), but it doesn’t have to be—it could be a preliminary step leading to a sale. A direct marketing effort might acquire stronger leads for a particular sales force, perhaps calling customers to schedule appointments for consultations. Other calls to action might involve a “sale” that isn’t a financial one, such as when a non-profit organization uses direct marketing to recruit volunteers.

If your email list is short, scant on information, full or errors and redundancies, or just not on-track with your targeting, that poor-quality data can be worse than having no data at all! Without a good email list, all your other digital marketing efforts are little more than wheel spinning.
With Atomic Email Extractor you have opportunity to specify keywords or certain website URLs for a targeted search. As a result, the program collects email addresses from the Internet that matches your defined filter rules.
Coupons have been around for a long time. Recently, they have moved firmly into the digital world where a new generation of users are downloading them to computers and mobile devices. In this week’s episode of the Duct Tape Marketing podcast I visited with Steven Gray of Money Mailer and Brent Dusing of CellFire. Money […]
List fatigue is also a concern. If you’re buying a list from a trade show, keep in mind that the other vendors at the trade show, and even businesses elsewhere who bought the list, are also emailing these recipients. By the time you reach the recipients’ inboxes, those readers are going to be exhausted by the barrage of unsolicited commercial email they’ve been receiving.
Additionally, direct marketing offers you a lot of control. Expanding on the above example, let’s say that before I emailed 1000 people, I instead emailed just a small sample size of 50 to 100 people and measured the response.
These are all examples of things you can start doing today to increase your business’ email database. Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible.
If you find a source of prospects from a targeted website and purchase an email list … you pretty much know they are visiting the website for certain reasons but I suppose this list could be useless too