Now that you’ve seen the many different ways to grow an email list, I’d love to show you how some of the top sites implement these ideas. Here is what I found when browsing around some of my favorite sources of email inspiration.
In the meantime, please know our in-house list representatives would be more than happy to assist you until GeoSelector is ready for its new debut. They can be reached at listinquiry@directmail.com. We greatly appreciate your patience and understanding on this matter.
According to this study conducted by the Nielsen Group, people scan emails very quickly (51 seconds), and the only areas they give any appreciable amount of time to at all are the initial copy and headlines.
Newsletter engagement is best measured by open rates and click-through rates. I’ve worked with some of the best lists out there: the Help Scout newsletter regularly reaches over 21%+ open rate, a tough number to crack in our industry.
Media employed. The medium/media used to deliver a message can have a significant impact on responses. It is difficult to truly personalize a DRTV or radio message. One can even attempt to send a personalized message via email or text message, but a high quality direct mail envelope and letter will typically have a better chance of generated a response in this scenario.
Examining these top blogs (plus some bonus research, too) shows that there are many different ways to go about growing your list and creating those crystal clear calls-to-action that drive subscribers. Here are a few of my favorite ideas.
With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response.
A direct marketing campaign may use multiple communications channels including mail, e-mail, phones, and face-to-face contact (See also Direct Mail Marketing). Different channels will be selected based on the target group. For example, a new restaurant might prefer distributing flyers or leaflets door to door, which saves money on mailing costs, targets the restaurant’s immediate neighborhood, and provides an opportunity for person-to-person engagement. Face-to-face engagement might also be used for in-store marketing. Home Depot In-Home Services, for instance, uses direct marketers in their stores to generate leads for various home improvement programs, such as cabinet resurfacing.
Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more “qualified” leads that have a higher probability of getting converted into actual sales.
Other media, such as magazines, newspapers, radio, social media, search engine marketing and e-mail can be used to elicit the response. A survey of large corporations found e-mail to be one of the most effective forms of direct response.[22]
I am a scientist. My e-mail has been drawn from publicly-available sites related to science. My name and e-mail is being sold as part of a 7 Million+ e-mail list to biomedical companies and anyone who wants to buy targeted lists. I NEVER gave permission to use my name and e-mail and in fact requested that my name be removed. The company continues to make profits by selling my name + 6.999 million others. I don’t care what country you are from, this is UNETHICAL and ILLEGAL (in my eyes). Of course, who as the money to try and persecute such crooks? Worse yet, if I live in South Africa and the company is selling from India, how can US laws affect or cover me? These guys work across transnational borders because they know that they can operate across international borders online, without any regulation (unless they operate from the US, perhaps). So no fear, no penalties, no recrimination, no fines, just sickening profits from unjust and unfair and illegal marketing methods. Because frauds all abuse innocents.
Getting the personal touch will also lead more people to sign up – so if it feels like a personal contact from one of your employees sending out personal newsletters, people will be more inclined to subscribe. You can do that easily by saying: ‘Receive our very best offers and receive the latest news from Louise.’
One Good Service I trust is InfoDataPlace. When you hire them, they will do a comprehensive research about your target, creating a target list of them and contact about your product and only send them to you when the Cold perspective gets Warm. To me, the service is excellent and saves tons of time.
Not only do you make the most of a sticky situation, the emails you’ll collect by doing this are incredibly valuable as the visitor has already decided to purchase something from you. That means they are highly interested in your brand and what you have to offer.
Get Free 100,000 USA Email List. A very big opportunity I am giving you 100,000 valid USA emails and you’ll be very excited about it. Promote your product to the USA to 1 lac peoples. This USA Email list helps you to get USA leads. You also sale this list to Fiverr and others site this is 100% free. Unlock the content click on download button and download. Email marketing is one of the best ways to monetize your product.
We know, most Bulk Email Verification services charges are very high and you can’t afford to pay to clean this amount of emails, but there are some of them who offer very cheap rates and very accurate and fast service. One of them is RemoveBounce
The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed and dividing it into the number of responses. Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. Some companies use conversion rate as a key metric while others use revenue as the key metric.
In analyzing the websites and techniques of some of these awesome email list builders, a certain formula started to emerge. If I could boil down the process of building a massive email list to just the most basic parts, I think it would look like this:
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
Email marketing has great impact with low cost way of delivering your marketing message to current customers and prospects. Use the easy way to email list building like put on the sign up sheet, leverage business cards, host an event, try telemarketing, optimize your website for opt- ins and etc.

All of the things I have gone through in this post are great ideas and experiences I have made, and I know for sure that they will help you to effectively grow your email list and keep your email marketing budget intact.
Identify known homeowners and mortgage seekers, updated monthly. Select your geographic territory via a map interface or standard selections such as zip codes, counties, cities, etc.. View more information…
If you scan the market then there you will find many vendors like InfoUSA, Book Your Data, DMDatabases, FrescoData, etc. to get your b2b email list from. But it is doubtful that how many of them are actually confidant about the deliverability of their databases.
In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a “call now” prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use.
Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS (short message service)—marketing communications are sent in the form of text messages, also known as texting. MMS (multi-media message service)—marketing communications are sent in the form of media messages.
If you plan to include them in your newsletter after the signup, notify them. Many people will not object to this, but if you try to sneak them into an email campaign when all they wanted was to sign up, you’ll create a lot of discontent (not to mention kill your credibility).
LeadPages* – This is a platform designed to help you create landing pages fast, it takes care of the hosting and integrates with WordPress while allowing you to download HTML to use with other systems. Price starts from $37/month. I use this for most of my landing pages.
Enter your label’s name. In the “To” field at the top of the “New Message” window, type in the name of the group. You should see the group’s name and a preview of a few of its contacts appear below the “To” field.
People enjoy offering feedback on information that pertains to them. On certain pages of your website, include a form that asks visitors what questions they might have about your business. You might also create a live chat tool that invites questions and email addresses from people who have stayed on your website for a certain amount of time.
I agree never to purchase an email list if you do it is no longer opt-in. However email rentals have worked for me. I have found that testing is key as well as repetition. I think people expect sometimes to send on email to a rented list and have more hits than a direct mail campaign..that just isn’t realistic.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
A web-based interface is often available to allow people to subscribe, unsubscribe, and change their preferences. However, mailing list servers existed long before the World Wide Web,[1] so most also accept commands over email to a special email address. This allows subscribers (or those who want to be subscribers) to perform such tasks as subscribing and unsubscribing, temporarily halting the sending of messages to them, or changing available preferences – all via email. The common format for sending these commands is to send an email that contains simply, the command followed by the name of the electronic mailing list the command pertains to. Examples: subscribe anylist or subscribe anylist John Doe.
However, none of that will ever become a reality, if you don’t have any subscribers. A lot of the people I talk to claim that it can be a costly affair to grow your email list – but that is a common misunderstanding I want to correct.
It seems the most reliable method would be writing your own webcrawler that collects and stores email addresses. It seems to unreliable to buy lists of emails; which are probably overused / spammed anyway.
That e-book or buying guide you created to establish thought leadership in your industry can also help build your email list. When visitors to your website request a free download, ask them to complete your opt-in form in order to download.
ISPs or email providers always look at what a subscriber is doing with his or her inbox, such as opening an email, clicking a link, reporting a message as spam, etc. If the engagement is good, this tells the ISP or email provider to route future emails to their inbox instead of the spam folder. As a result, the more a subscriber is engaged, the more frequently ISPs will route mail to the inbox.
Wait a second. Most people who visit my site do not care about these links. They are here to learn about business. So we changed it to specific content pages that I know people who read my site would be interest in.
As a marketer, it’s your job to make sure you’re constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. (But not by purchasing email lists — learn why you should never buy an email list in this post.)

Everybody has an email address. Email is the one thing that makes personalization on the internet possible. You can’t sign up for an account on any website without an email address. Facebook may be the largest social network in the world, but that doesn’t mean that everyone uses it. Whether you like using email or not, it’s basically a mandatory part of interacting online.
There’s always room to be better. MailChimp reports show you how well you’re connecting with your audience and how much money you’re bringing in. We’ll give you customized tips for improvement, and you can check in from anywhere with our mobile dashboard.
Email addresses of potential customers are gathered in a single product. Consumer Email Database was professionally designed and contains even more than email addresses. US Consumer Email Database includes complete data about 28 million potential clients. Get the possibility to have your customer base in US being even located in another country!
Your subject line needs to be consistent with the content of the email. While “Happy Thanksgiving” is a nice sentiment in a subject line, “Holiday Discounts for Special Email Customers” is more accurate.
– Pop-up boxes. Pop-up subscription forms do have merit if they are not annoying. Some email marketers place a pop-up subscription box front and center when a user visits the site. It used to crop suddenly up in front of your eyes while you are viewing the web page. You just can’t miss it. You can either subscribe or quickly close it if you don’t want to signup.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
Now, take it the next step further. What happens when that person starts to get bombarded with promotional email that is simply not wanted? Either he will tune out any message that is from someone he doesn’t know, or he will simply abandon the email address and start a new email account elsewhere.
When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say I love Drip by Leadpages.
Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail “advertising mail” (admail for short).
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
However, there is some juice when you buy emails list. If you buy 100,000emails and 85,000 happens to bounce it means you have a conversion rate of 15%. This is quite significant and why should I not buy if 15,000 are going to be good? How long does it take to have 15,000 people subscribe to ones list? If one is able to maintain and convert this 15,000 to become part of a sign up list, then can we not see that buying email lists could be a gold mine?
For example, subscribers to teen magazines might be presented with Facebook ads for acne medication which, based on their age, they are likely to need. Or members of the United States Equestrian Federation might all receive an email promotion offering special pricing on horse gear. Current residents of Wilmington, Delaware might receive a flyer announcing the arrival of Wegmans supermarket to their area. Conversely, people in Wilmington, Ohio would not.
Our email lists are a great fit for any company looking to include email marketing within its strategies. Some of our most popular email lists and campaigns are used by businesses in the following industries:
Calls to Action Should you tell people to click right away or save the CTA for further along in the email? Should the button/link say “Click Here” or “Find Out More”? When it comes down to getting people to take action (the most important part of marketing), you simply must test a variety of elements to improve conversions, as this is one of the worst elements to leave to guesswork!
Instead of helping people confirm their email, how about removing the co formation completely. Sure, you will get some bad emails, but over time you will get more real subscribers than you would using a confirm email. (Stole this trick from Neil Patel)
One disadvantage of buying mailing lists is you can’t check the validity of the email address before purchasing. You cannot even be sure that the owners of these contact emails fall into your potential audience.
In addition to the things above, you can consider other lead magnets such as an exclusive discount, a subscriber-only bonus, a free trial, a free consultation, a contest giveaway, or whatever you think your target audience might want.
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
The denouncement of pop-ups has become an availability cascade; people love to point out why they “won’t work” despite the fact that the data shows most people aren’t really (all that) averse to pop-ups.
While content marketing has proven itself to be the best strategy for bootstrapped startups, the problem is that most company blogs are poorly designed for conversions, focusing on featuring useless items like social media banners and category links.
Having more options increased engagement, but FEWER people actually made a choice and purchased a jar of jam! So if people who are overwhelmed with choices often opt to do nothing, what is a marketer to do?
For those who focus on building and growing an email subscriber list, their home pages reflect how vital email is to their content strategy. Big, bold signup forms dominate the home pages of many email-savvy blogs.
Do you have an app for that? I know Buffer is a popular one, but i’m looking for something that you can create a reservoir of evergreen content and the app will just pull from that on a regular basis, forever.
BUSINESS EMAIL LIST – GENERIC EMAIL ADDRESSES: Sending your offer to email addresses like: “info@abcrestaurant.com” will result in few responses. Generic email addresses are very common with restaurant email lists, attorney email lists, and other business email list sellers. These types of email addresses are an indicator that the email addresses were compiled from web crawlers. For a successful email list campaign you need the email address of restaurant owner/partner … not info.
My head is buzzing with some of the new ideas from this list that I now want to implement and test on my site. Some very actionable (and may I add awesome) list building strategies. Great stuff Brian!
I have been saying this again and again that old is not always the best and you should think about containing the wastage and optimizing the profits. Investing heavily in just getting the contact details is not a smart option. A moderate investment in getting the right contact database, which will not trouble you with bounced emails and out of service phone numbers should be the way to go, at least in today’s times when the competition is tough and even a penny profited counts.
Third, approach direct marketing as one aspect of a full marketing process. There is a saying in marketing that consumers must hear about a product or service seven times before they are ready to buy. The most effective marketing efforts ensure potential customers hear about the product or service many times, in different places, and from different mediums. Direct marketing is part of the entire plan and needs to be supported with other forms of marketing, such as television ads, social media, billboards, etc.
Leverage the power of VerticalResponse with insights, examples and practical advice from our email marketing experts. See how easy it is to build your business with skillful campaigns and strategic customer outreach.
However, you must have an incredibly strong CTA, as not everyone is interested in getting more emails! That means your course must be really valuable and you must do your best to explain others why and how it can benefit them – will it help them solve a problem? Will they become better at something?

I’ve seen one vendor who claims to have 300 million fully opted-in email addresses available (segmentable by just about every category you can think of), and their price to buy this data is only $400 for 1 million email addresses – and only $1,000 for 15 million!
In this context, I guess each post can’t be thought of in isolation, but in terms of a mini content ecosystem that comprises of a great blog post optimised for on-page SEO, an upgrade to that post tailored for that specific content, various on-page email conversion points including an exit pop-up or similar -and then you combine all this with your off page link building and outreach efforts. That could be over 5,000 words of content all in just that one package.

Ask that the email list includes the “full contact name” of the email recipient … and the “direct mail address.” Proceed with caution when an email list is missing this key data. Also, be sure the direct mail addresses have a 94+ percent delivery guarantee … or money refund. Having the full name of email recipient will let you know if you’re receiving multiple emails addresses for the same person. And the direct mail address will let you know if you’re receiving 5 email addresses for the same household … which could raise a flag if you’re were seeking just the adult male parent … not all the children. Without the “full name” of email recipient and direct mail address, you’re simply shooting in the dark … absolutely no idea about the names on the email list that you just purchased.
They have made it easy to forward to a friend, and they have included the subscribe option. However, I do think one thing is missing. They aren’t really making it clear what the subscriber will receive – why should they subscribe?
Our credit multiplier function allows you to earn more credits towards building your business by reading member’s emails. This boosts member activity and response, making it easy to gain targeted leads for your business.
‘Commercial content’ advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose. Therefore, your blog or newsletter—if transmitted—is probably commercial content and subject to opt-out and disclosure requirements. The safest practice when using your blog to corral email addresses is the use of ‘opt in’ provisions, briefly discussed above.”
Further, a consumer who does not wish to receive further prerecorded telemarketing calls can “opt out” of receiving such calls by dialing a telephone number (required to be provided in the prerecorded message) to register his or her do-not-call request. The provisions do not cover calls from political organizations or charities.[16]
Brian… great post… again! I’ve had a look at sumome – looks like a winner – and free??!! Nice. Can you use it with any autoresponder? The one I have access to, SendReach is not on the list. Can you add html code to this?
Even though the law condemns spamming, spamming is here to stay because people that think out of the box are making good money from it. I for one will delete any email that I do not know the source. However, if the headline or the subject matter is of interest, I will open the email before deleting it. Am I alone with this behavior? Surely not
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
Don’t feel like you have to do everything on this guide. If you already have an email service provider and are happy with it, you can skip over chapter 1. Invest your time on other things that will generate value for your business. If your email service provider becomes an obstacle, you can revisit this later on.
In the midst of your “junk” mail, one particular piece catches your eye, one advertising a techno gadget you’ve had your eye on for a while. And there’s a sale on it—all you have to do is enter the following code on the website…
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
It’s eye-catching without being annoying. If you’re not a fan of popups, rejoice: since the feature box is front and center when your site loads, it will grab a reader’s attention without impeding their ability to read.
* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1
Having more options increased engagement, but FEWER people actually made a choice and purchased a jar of jam! So if people who are overwhelmed with choices often opt to do nothing, what is a marketer to do?
One type of electronic mailing list is an announcement list, which is used primarily as a one-way conduit of information and may only be “posted to” by selected people. This may also be referred to by the term newsletter. Newsletter and promotional emailing lists are employed in various sectors as parts of direct marketing campaigns.
If you attend conferences and events, it is a golden opportunity to meet your potential subscribers face to face. If they have met you and have become familiar with your brand, they are loyal-customer-material. This is where you ask them for their email address so you can keep them posted on your latest ideas, best prices, newest products and so forth.
4) Access. Create a membership level for information and community that starts with registering. This can be done with membership software like WishListMember or even through a WordPress plugin that reveals additional content to registered users.
There are many such issues (see the articles linked from this blog post). For brevity’s sake I’ll stick to one: no such service is going to reliably remove spamtraps (which don’t necessarily bounce) from a list.
There are organizations called blacklists like Spamhaus as well as other filtering organizations like Cloudmark and Brightmail. Email clients like Yahoo and Gmail and Hotmail rely on them to help block spam (yay!). These blacklists leave spam traps or honeypots for shady list sellers to collect. Then, if one of those email addresses ends up in your purchased list, you’re in big trouble! It’s like having bad credit – it can take a long time and a lot of hard work to rebuild trust with blacklists and until you do, you’ll have poor delivery results even if you’ve stopped using the purchased email list.
There are tons of websites and publishers out there that cater to your audience — and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site’s blog or email newsletter.
Free courses provide an incredibly high-value incentive to attract new potential customers. It stands out wholly amongst the sea of free eBooks that are used to attract attention, and because it provides so much value upfront, the likelihood that someone will continue to want to learn from you increases exponentially.”
I have used several versions of EasyMail and recently upgraded my version to 7.0 and we bought several copies for the company I work for as well. The cost is very reasonable and the tech support is prompt. Updates arrive frequently.
Imagine if someone was getting married and they were looking for a photographer, and they saw that headline. Or if they had a friend who was getting married and they say that. THEY WOULD SHARE IT IN A SECOND!
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
Start by creating a sign up form and adding the form to your website. Try offering an incentive in exchange for an email address, like a free course, ebook or discount.  Then, write engaging content that readers will find valuable.
Segment your market (optional) – Ideally, break your market into tiny segments, large enough to collect statistically significant data, while small enough to balance your investment risks. Try testing two or more offer variations to see which one performs better on a small scale.
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
When you send out an invoice, include an option to sign up for email communications with you. Again, sweeten the deal by offering an incentive such as a discount or free shipping on the next order as a reward for providing email addresses.
An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.

I use this in conjunction with Yesware (but have also used Outreach and ToutApp) which is an email automation tool which helps automate cold outbound emails and follow ups (using the email addresses you grab from Sales Umbrella). You’ll spend virtually no time at all sending cold outbound emails and absolutely no time in sending cold follow up emails as it is all automated. So you can imagine the time saving vs. a manual email process!
One service that has been really liked by the crowd is that of a company called Database of Decision Makers. It offers you a never before heard offer of replacing the bad contacts with good ones, in case you come across any. They have established a good network of lead grabbers and can offer you a healthy database of the most recent contacts, new and freshly updated.
I use LeadPages* for the majority of my landing pages, it has split testing built in which allows you to setup a split test in a few clicks. The split testing feature requires a pro account which starts at $67/month.
Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — will seriously suffer. Curious why buying email lists is a legitimate email marketer’s kiss of death? Read on. Plus, we’ll give you a list of squeaky-clean and effective ways to build your email marketing list in lieu of list buying.
Send the videos and talk to your subscribers about things they want to know about. Videos are usually better than regular emails because they are more personal and show that a real person is giving the information.
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
These are all examples of things you can start doing today to increase your business’ email database. Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible.
Hi Brian great post as usual. My main concern with the pop ups is the mobile perspective. I know when I am reading on my handheld and I click through to a website and there’s a pop up there I will leave. Its such a small space.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
Español: hacer una lista de correos en Gmail, Italiano: Creare una Mailing List in Gmail, Русский: сделать список рассылки в Gmail, Português: Criar uma Lista no Gmail, Deutsch: Eine Verteilerliste in Gmail erstellen, Français: créer une liste d’envoi dans Gmail, Bahasa Indonesia: Membuat Milis di Gmail, ไทย: สร้าง Mailing List ใน Gmail, 中文: 在Gmail中创建邮件列表, 日本語: Gmailのメーリングリストをつくる, 한국어: 지메일(Gmail) 메일링 리스트 만들기, Tiếng Việt: Tạo một danh sách thư tín trong Gmail, العربية: إنشاء قائمة مراسلة بريدية في إيميل الجيميل, Nederlands: Een mailinglijst maken in Gmail, हिन्दी: जीमेल पर मेलिंग लिस्ट (Mailing List) तैयार करें
Design The single column vs. dual column debate will arise here, but there are also a ton of other design elements that can be tested in an email, such as the images included (if there are any), the color scheme, the styling of the text, etc.
Send emails regularly. Make sure you are reaching your subscribers at least once a month in emails or another medium. Track email campaigns and see how your subscribers treat your emails. If you had a poor open rate, it does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach your subscribers.
Help Scout is one of the best at putting focus on an email signup at the home page of their blog. The image above is from the blog landing page. When you navigate deeper into the blog, the subscribe form moves to the sidebar.

Email addresses of potential customers are gathered in a single product. Consumer Email Database was professionally designed and contains even more than email addresses. US Consumer Email Database includes complete data about 28 million potential clients. Get the possibility to have your customer base in US being even located in another country!
EASY WAY TO VERIFY BUSINESS EMAIL LIST QUALITY: Phones! Whenever buying a business email list be sure to request phones for every record. Upon receiving your email list, simply call a random sample to verify that the email recipient does in fact work at the company. Maybe after 10 calls you’ll realize that 50% of the list is bogus. If the email list supplier doesn’t have phones for the email list, then highly recommend you avoid buying the business email list.
Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising.[12]
If collecting in person, feature an in-store sign-up sheet at checkout that invites customers to subscribe for VIP benefits. You can also get email addresses when helping a customer by telling them briefly about the cool stuff they’ll receive by joining your email list.
So as a marketer, you have to take the call. Do you want to roll out campaigns standing on a weak foundation or increase your market response using database which already has a record of delivering maximum campaign success to the global marketers? The decision is yours. All the best!

To give an example of what direct marketing looks like, consider the campaign run by the sausage making company WVRST to announce their grand opening. WVRST cleverly designed t-shirts in the shape and style of sausages, even using butcher paper to wrap them.
I got my user ID and password, and started looking around their Web site. I figured since we have done a lot of email marketing work for publishers, I’d use publishing-related SIC codes to narrow my search. Then I narrowed things down a little more using nearby states, adding new states until I got close to the 5,000 email mark.
When you meet people face to face for any reason, ask for their business card. Offer yours. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use your own business cards to further drum up emails; add an offer on the back of your card that encourages people to sign up to receive your emails.
When you buy a mailing list you must define the area you wish to target. Targeted mailing lists are proven to increase response rates. You may define your direct mailing list by state, county, city, SCF, Zip codes, and even by radius.
Tap into your existing customer base to grow your email list and offer special deals exclusively in your email newsletters. Ask customers to sign up each time they purchase something and offer incentives if they spread the word.
Brian… great post… again! I’ve had a look at sumome – looks like a winner – and free??!! Nice. Can you use it with any autoresponder? The one I have access to, SendReach is not on the list. Can you add html code to this?
One of the driving forces behind every successful business is building a targeted and responsive list. We make it easy for you to build your list by mailing up to 20,000 members in as little as every 2 days.
Direct marketing is a very effective and powerful way to share information about a product or service. It offers companies a way to reach a large number of potential customers in a short amount of time. Direct marketing is a broad approach that is not directly targeted to specific individuals or only customers of a business. It is meant to reach mass numbers of people and attract those people who have an interest in the product or service.
Companies that use direct marketing benefit from being able to focus limited resources on a targeted promotion, which also allows them to personalize the marketing message. Because it is easy to measure responses, companies can test different marketing messages for improving the response rate. Direct marketing can be cost-effective if the customer database is well-managed.
Hi David, you raise a good point. To my knowledge there’s no data on that as of yet. My feeling is this: a mediocre lead is better than no lead at all. If a business has issues converting targeted people to sales, then the sales process needs to improve.
Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can’t see the email addresses of the people you’re emailing, so you must work with the provider to send out your email.
Now, take it the next step further. What happens when that person starts to get bombarded with promotional email that is simply not wanted? Either he will tune out any message that is from someone he doesn’t know, or he will simply abandon the email address and start a new email account elsewhere.
Third, approach direct marketing as one aspect of a full marketing process. There is a saying in marketing that consumers must hear about a product or service seven times before they are ready to buy. The most effective marketing efforts ensure potential customers hear about the product or service many times, in different places, and from different mediums. Direct marketing is part of the entire plan and needs to be supported with other forms of marketing, such as television ads, social media, billboards, etc.
A very good site to visit is checkingrecords.com Its both public and private information. It goes beyond what one source can do for you or what search engines can give you. You’ll have access to public records, social media overview, a overall web search, court records, criminal records, phone records (both public and private databases ), driving records and more.
The problem with buying such a list, though, is that the quality is most likely nothing short of horrible. A good percentage of the email addresses are likely to be stale and undeliverable. Moreover, it’s highly probable that the list was compiled without permission from the people actually on the list.
HubSpot is one of the industry leaders in giveaways (so it’s probably no surprise they’re industry leaders, period). In an article about email list growth, Ginny Soskey shared HubSpot’s two-part view of giving something of value to potential subscribers:
Another collection method happens when list vendors buy emails lists from industry trade shows (or other events) where people give their info during the registration process. This is not the same thing as folks who signed up with you, directly, at your trade show booth! This is where list vendors purchase the entire registration list, from the trade show, itself.
For the readers who do click through on your byline, seeing something like “Welcome [Guest Blog’s Name] Readers!” is surprising in a good way. This headline is personal and attention getting, and now that you’ve captured their attention, they’ll likely read on to see what your site is about.
I want a refund! What about refunds? This question reminds me of another victim who bought a 60,000 name boat email list for just $950. A steal! So he thought. A week later his transmission company locked his account … before they even email blasted the list. Transmission company informed that their email cleansing service classified the list as a low quality list … and quality email transmission companies will NOT touch a low quality list … since doing so would damage their reputation with servers (AOL, Gmail, etc). Anyway, the victim called the email list seller for a refund, but after receiving voicemail too many times to tally … he gave up.
When you want to build an email list, you need good email marketing software. And right now, after carefully considering each email marketing service provider, I can confidently say I love Drip by Leadpages.
If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more dev talent than writing talent, this may be a more attractive option for you. For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.

Resource-style content such as white papers, eBooks, and infographics is made for promotion. While blog posts and traditional articles are a great way to reach out to people (“Hey, thought you might like this recent piece we did on…”), you can get a lot more mileage out of a broad set of evergreen resources.
I was thinking to enlarge my subcriber base from a very long time but was not able to due to very less traffic.. But after following the above mentioned techniques, I think it could be a boon for my blog.
I want a refund! What about refunds? This question reminds me of another victim who bought a 60,000 name boat email list for just $950. A steal! So he thought. A week later his transmission company locked his account … before they even email blasted the list. Transmission company informed that their email cleansing service classified the list as a low quality list … and quality email transmission companies will NOT touch a low quality list … since doing so would damage their reputation with servers (AOL, Gmail, etc). Anyway, the victim called the email list seller for a refund, but after receiving voicemail too many times to tally … he gave up.
The 2012 modification, which went into effect on October 16, 2013, stated that prior express written consent will be required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone; and for pre-recorded calls made to residential land lines for marketing purposes.
The CAN SPAM Act (we’re not talking about a can of Spam, just to be clear) was put in place in 2003 and sets some clear guidelines for staying legal. Breaking the laws can result in up to $16,000 in fines. (That’s some expensive emails to send if you ask me.) Here are a few of the incriminating acts we need to stay away from if we want to be legal and ethical marketers:
Reaching out to your customers is not easy and when you have access to Email Data Group’s B2B email lists you can connect with them effortlessly. We cater to small and large enterprises and our data team will help you in every step of marketing.
Craft your pitch – Next, put together the offer that you’re going to be sending out, and make sure the style of the creative (size, colors, user flow, language, etc) all match your target audience and selected channel. If email is your choice, we have you covered here with outreach scripts.
* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1

Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
Explain to them that if they collect emails, they will be able to send out tailored offers and thereby make the customers return to the store. That will make it clear to the staff why emails are valuable – not only for you but their business as well.
This list buying is a very tricky subject and I agree that there must be something to it (demand and utility) or there would not be pages on google advertising . I am really tempted but not with a purchased list . I have 24000 emails from my customers from my website listed above that has been up about 10 years. These are people who have requested automatic rate quotes from our db. About 1/3 of them we had email correspondence with . This are years 2012/13. Now I am into internet marketing and would like to have some good advice about mailing to this list without hurting my present web traffic Thanks Walter Menuet
When you invest in our email lists you are likely to save on your time. And compared to other marketing database providers, we offer email lists at an affordable price. Moreover you can use our database for your marketing campaigns, like, email marketing, tele marketing and direct marketing.
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address. You can see an example of this below, to the bottom right of the video screen. You can also include links to relevant landing pages in your videos’ text captions below your published video.
Regarding the previous paragraph, you can create as many free email marketing lists under different criteria as you need. Thus you pay only once, and get a year of free updates and an endless number of leads’ contacts. Note that this email scraper even collects hidden email addresses!
In doing so, I can get early measurements and compare those against my needs / assumptions to see if it’s worth emailing the other 900 people, or if instead I should spend more time working on my pitch or target a new audience altogether.
Chad, you’re 110% right. Engagement is key and something most bloggers are “too busy” to take the time to do. I’m not sure what could be more important than engaging with your readers. That’s why I make it a top priority.
Email lists sold on the Internet are never validated and are full of dead and undeliverable email addresses. Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day. Email addresses harvested from websites belong to people who did not hear about you and will hardly want to receive your emails. As a return, you will receive a lot of complaints from people for sending them unsolicited emails, and ban of your email account.
This is honestly one of the best articles I’ve read all year on increasing opt-in rates. And my attention span these days is quite brief. With such a busy schedule, I don’t have time to read junk. Thanks for the great tips!
Enter your label’s name. In the “To” field at the top of the “New Message” window, type in the name of the group. You should see the group’s name and a preview of a few of its contacts appear below the “To” field.
Finally, direct marketing is easy to optimize. Again, expanding on the above example, let’s say I carve out not just one sample size of 50, but two. I can send one offer to one group, and a variation of that same offer to the other and see which one produces better results. This is called split testing or A / B testing, and it’s extremely valuable, as it allows you to compare two approaches in a statistically significant way to choose the more optimal approach to introduce to the whole.
Once your visitors have decided to purchase something from your ecommerce store, they have decided they like your brand, your product, and your site. Your product range has sparked their interest to that extent that they just can’t live without that one thing, they have decided to buy.
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
When the average user logs into Facebook, they want to see new pictures from last Friday night (so they can un-tag any unsightly evidence), updates from family members who are out of state, and witty status updates from their friends.
I so often forget that people can sign up to an email list in places other than an email capture form on my site. Depending on your email software, there is likely a landing page devoted to acquiring email signups. You can get the link and share it in a huge number of different places like email signatures, social media messages, and guest blog bios.
I didn’t purchase a list, but am given access on a monthly basis to new people who want to hear from suppliers. In this case, the company that provides me with the details is a wedding directory where brides are looking for people to get in touch with them.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.

Certain things go better together. Wine and cheese. Beer and tacos. And you can definitely throw direct marketing and digital marketing into that mix. If your marketing campaign is stuck, consider adding some digital spice to the concoction. You can do this in a number of proven ways and through myriad channels: social media, email and even offline campaigns with digital components, such as PURLs and video cards.
Every month when we pull our list of the top ten best-performing blog posts on the Buffer blog, we end up grabbing 11 because always, without fail, one of the top ten results is the root domain for our blog—the home page at blog.bufferapp.com.
If you have a brick-and-mortar presence where you interact with customers face-to-face, create an email campaign just for those walk-ins. Launch a store membership they can sign up for via email at the register. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product.
The CTA is ineffective. ‘Subscribe’ – really? Why not ‘Join the VIP-club,’ ‘Be the first to know,’ ‘Receive amazing offers.’ Or at least something that will make the visitor want to subscribe. Never just ‘subscribe’.
So now that I’ve told you a few ways to acquire email lists, I’m going to tell you why you should acquire them through method number three above — the opt-in method in which you generate your own list of email contacts.
One of the other significant benefits of direct marketing is that it enables promoting products or services that might not be known to consumers. Products or service with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of acquisition. Relative to other channels of distribution (say retailing) direct marketing as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct marketing to generate measurable results, most companies continue to use general or branding advertising to market their products or services.
Leverage the power of VerticalResponse with insights, examples and practical advice from our email marketing experts. See how easy it is to build your business with skillful campaigns and strategic customer outreach.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
Now that you have some gated assets that can capture email addresses, spend a considerable amount of time making sure the world knows about them. You have plenty of channels at your disposal — social media, PPC, and email are common ones to turn to. But none will provide lasting returns quite like your blog. Consider this scenario:
Email addresses are processed to verify deliverability, and IP addresses are checked for legitimacy. We follow all CAN-SPAM laws and suppress opt-outs in compliance with the CAN-SPAM guidelines established for business data.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
Bought email lists can have non-existent addresses; moreover they can include spam-traps. What does this mean? A spam-trap is an email address that detects junk mailings and spammers. If you send a newsletter to this address (even if it is innocent), you can receive the status of a spammer sender. The result is that you will be banned and will not be allowed to send email messages any more.
Direct marketing occurs when businesses address customers through a multitude of channels, including mail, e-mail, phone, and in person. Direct marketing messages involve a specific “call to action,” such as “Call this toll-free-number” or “Click this link to subscribe.” The results of such campaigns are immediately measurable, as a business can track how many customers have responded through a message’s call to action. (See also Reply Marketing)
Pinterest can play host to visual content that encourages visitors to sign up to see more content. For example, HubSpot created a Pinterest board where we pin the well-designed covers of our marketing ebooks. From this board, we’ve been able to generate new leads and grow our email list.
Get Free 100,000 USA Email List. A very big opportunity I am giving you 100,000 valid USA emails and you’ll be very excited about it. Promote your product to the USA to 1 lac peoples. This USA Email list helps you to get USA leads. You also sale this list to Fiverr and others site this is 100% free. Unlock the content click on download button and download. Email marketing is one of the best ways to monetize your product.
While she noted an increased interaction from customers with the 24-jam display, only around 3 percent of customers actually BOUGHT the jam, whereas more than 30 percent purchased from the 6-jam display!
The Email Hunter was able to get us over 10 THOUSAND emails in our company’s niche and got us almost 200 sales on our website in just under a day! I would HIGHLY recommend it to any entrepreneur. Two thumbs up! Read more »
List brokers need at least a bachelor’s degree in marketing or a related field. They must have experience in developing sources for names, and some methodology for improving the accuracy of lists; as well as successful sales experience. Strong computer and communications skills are required.
In 1967, Lester Wunderman identified, named, and defined the term “direct marketing”. Wunderman—considered[by whom?] to be the father of contemporary direct marketing—is behind the creation of the toll-free 1-800 number[4] and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.[7]
On another note, this topic is here because the writer is trying to build up more subscriber to his/her product. There are soft wares out there that will send out millions of emails in a short while as compared to some of the subscription base that will allow you to send 50,000emails for about $50 or $100.
Just an Idea as a facebook/social friends request is slightly different than a push to read my spam email and less intrusive. the prospect has the choice and through this decision you can pretty much ascertain they are looking for what you are offering or interested in the targeted keywords your profile centres around- when you are friends start a conversation and follow up.
Free courses provide an incredibly high-value incentive to attract new potential customers. It stands out wholly amongst the sea of free eBooks that are used to attract attention, and because it provides so much value upfront, the likelihood that someone will continue to want to learn from you increases exponentially.”
A 2010 study by the Direct Marketing Association reports that in 2010, marketers—commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. In 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.[1]
So if a request is received, the advertiser is required to honor it within 10 business days. Period. However, even though you get a 10-way window of time, you really need to have a system that automatically and instantly processes the unsubscribe request. With all the email marketing software options we have today, there is no excuse to not have an instant, automated unsubscribe mechanism.
Worse yet, by using multiple social networks (e.g., Twitter, Facebook, Pinterest), you’re spreading your audience across multiple platforms. Comparatively, a powerful email list can be a singular distribution channel for content and updates.
If you find a source of prospects from a targeted website and purchase an email list … you pretty much know they are visiting the website for certain reasons but I suppose this list could be useless too
Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device. When they do this, they’re telling everyone in their network that they’ve done business with you. Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.
If you practice email marketing you know how difficult it is to find relevant and free email lists. And even when you search for contacts databases, you have no guarantee that it will work for the success of your sales and business.
Direct-marketing messages generally include a call to action, encouraging the recipient to respond via a toll-free phone number or a reply card or by clicking on a link in an email promotion. Companies are able to measure the effectiveness of their direct-marketing campaigns by tracking responses. Direct marketing is more effective when companies use targeted lists of prospects developed using available marketing data that can segment them into identifiable groups that are likely to have an interest in a product or service.
Sign up for a direct marketing course to better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, be benefit not feature centric, create multi-touch points, test and tweak campaigns.
2) Free tools. Create templates, rank checkers, calculators and widgets and let people use them to their heart’s content and even enable them to pass them around. Aaron Wall of SEO Book is a master of this one.
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
We’re committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
The CAN SPAM Act (we’re not talking about a can of Spam, just to be clear) was put in place in 2003 and sets some clear guidelines for staying legal. Breaking the laws can result in up to $16,000 in fines. (That’s some expensive emails to send if you ask me.) Here are a few of the incriminating acts we need to stay away from if we want to be legal and ethical marketers:
I’ve found this as possibly the most effective way to gather a lot of email subscribers in a very short period of time. Giveaways are a great tactic that leverage network effects to increase the reach of your message. 
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
The downside to LinkedIn is that it doesn’t give you email addresses to anyone who isn’t already a connection. You do have InMails if you have an upgraded account, but that’s time consuming and won’t allow you to do things on a large scale. What about everyone else?
The denouncement of pop-ups has become an availability cascade; people love to point out why they “won’t work” despite the fact that the data shows most people aren’t really (all that) averse to pop-ups.
Whether you are a small, medium, or enterprise sized business, InfoDataPlace are there to help you at every step using scientific techniques and focused marketing data making your readers readily available.
Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria.[14] This paid placement industry generates more than $10 billion for search companies. Marketers also use search engine optimization to drive traffic to their sites.
All marketers should be familiar with the work of George Lowenstein, a neuroscientist at Carnegie Mellon University. Lowenstein’s research on information gap theory reveals powerful insights for creating email broadcasts that people will actually read and click through.
ONE SECRET TO EMAIL SUCCESS: The myth is that you need tens of thousands of email addresses for email success. Truth of the matter is that you need quality email addresses … not quantity. FACT: 5,000 carefully targeted quality email addresses will generate more responses that 100,000 low quality email addresses.
I read your post on Jon Morrow’s blog and then landed here. This is such an exhaustive post. And it is going to take exhaustive efforts to implement. We haven’t tried page level popups. In fact, I disabled all popups because they didn’t seem to function well with mobile users. But that has affected our conversions.
when a valid builder see’s invitation to be friends with bobsbuildingsuppliers they will 9/10 add you. this conversion IS a targeted list you are building from bad data. Even if just 5 people out of the 200,000 add you these could be worth more than the price you paid for the list
Thirty years in the list industry, and for the first time I’m witnessing an infection contaminate the reputation of our list industry. I’m referring to the recent explosion of new start-ups … with little history in the list industry … that are peddling bogus email addresses.
These are all examples of things you can start doing today to increase your business’ email database. Many of them are not complicated or difficult to implement. The key is to attack email list-building from as many angles as possible.
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.

Many people use throwaway email addresses when pressured into giving their info. This is especially true for the methods that list sellers use to collect email addresses. When you buy an email list, you’re really buying a large amount of defunct and unused email addresses.
We offer more than 25 million business records and 245 million consumer records. Create your perfect marketing list by choosing from hundreds of criteria options, including geography, income, sales volume, credit rating, and more.

Unfortunately, there are individuals off in who-knows-where selling worthless databases containing hundreds of thousands of outdated contacts for next to nothing. Not only is this shady and immoral, but it is creating a blanketing negative stereotype of the data industry.
The reason to put them behind an email opt-in (besides the obvious benefit of growing your list) is to qualify the people signing up; only the most interested customers will bother with an email form to access the content that suits their needs.
That is very effective, as it has increased their sign up eleven times! ELEVEN. And as mentioned before, the subscribers you collect when they are in the process of buying are more relevant than any other leads.
So, as an example, if you run an online store that sells sweat shirts, you may hear from your customer something like this: “I’ve bought a few other sweat shirts and they always fell apart in the wash. I’m hoping your sweat shirt will last longer!”
Direct marketing is a very effective and powerful way to share information about a product or service. This lesson will discuss what direct marketing is and what concepts are important in direct marketing and also give examples.
* 81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. – Harris Interactive 1
Yes and no. At several of the conferences I have attended, experts say that the tipping point for a truly successful ezine is 1,000 subscribers. But I am here to tell you that HUGE results can come from small lists, as long as your readers are engaged and you are actively working to build long-lasting relationships.
I agree with the testimonials, especially videos, because they’re truly convincing and give you authority as well. Pop-ups are two-sided for me. On one hand, they’re great for getting user emails for subscriptions. On the other, some folks just find them annoying. An enjoyable and informative post nonetheless. Thanks, Brian!
These companies must simply work on the assumption that they will always find new customers willing to gamble, because I can’t see how they ever get any repeat business. In the handful of cases where I know for a fact what happened when someone used this kind of service, I’ll tell you how many responses were received:
Sandwich boards are nothing new, but what about using one in a new way? Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up. Invite customers into the store to enroll, or give them the web address where they’ll find your opt-in form.
Remember that this is perceived value, so giving people things that cost you anything (except time) can still have this same effect. Apply this to your email marketing efforts by surprising subscribers with free stuff. Blog posts don’t count, because there is no surprise there; people EXPECT them to be free.
Think targeted marketing when determining the demographic selects for your mailing list. Who are your best customers? A direct mailing list performs better when you target your prospects based on the demographics of your current customers. Our online mailing list service allows you to define your mailing list by age, income, gender, length of residence and more. Each list contains different demographic selects.
This is a brilliant B2B lead generation tool that grabs corporate email addresses of your ideal customers in real time i.e. they do not store data. I’ve jumped into the beta (currently in closed beta so recommend you request access) and the team are doing a great job. This tool finds really accurate data. It’s incredibly intuitive. Very fast. I could go on.
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
Email lists sold on the Internet are never validated and are full of dead and undeliverable email addresses. Plus, those lists are used by many marketers and the email addresses’ owners are already fed up with emails from other email marketers, and I have a great doubt that they will open and read your message since they receive hundreds of emails every day. Email addresses harvested from websites belong to people who did not hear about you and will hardly want to receive your emails. As a return, you will receive a lot of complaints from people for sending them unsolicited emails, and ban of your email account.
Make sure your subscribers can read your emails. Although the videos, graphics, flash animations, and logos look impressive on an email, they are often blocked by email filters. Upload video, graphics, and flash files to your site and use a flat text with hyperlinks to the site. Once your recipients get to your site, you can show them as many graphics as you want.

Choose your channel – Go back to the section on direct marketing channels and decide which one you are going to test. Consider which one you think will provide you with the highest ROI by weighing the setup and launch costs against the prospective response rate you hope to get through the channel. Do you think your market will respond better to email or telephone (or something else)? How much will it cost you to send a physical mail vs. an email?
Some really fantastic marketing strategies here. Pop-ups do come across as very annoying and rude but it’s true that they do work really, really well. Perhaps surprisingly email converts better than any other channel such as facebook or twitter and pop-ups have been proven to collect the most email address of visitors.
This is really awesome. I started using SumoMe when i saw it on your website and it did not really increase to my satisfaction and that was because i had no bait for people, but with the introduction of squeeze page, i should probably use one of your ebooks as a bait. Thanks for sharing.
– Offer the webinar’s summary as a download. If you host a webinar, a written summary is a great addition. You can allow access to the webinar to anyone, but provide its written summary with the key points as a download for an email address. For those visitors who don’t have the time to watch the webinar online, downloading a quick summary can be priceless.
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Andrew Chen was one of leaders in implementing the homepage-as-signup-form. His main page has an additional little trick. When you first land on there, the email form is highlighted automatically, and you can start typing your email address without needing to even click.
A few disclaimers: I am not a lawyer, nor have I ever played one on TV. For full legal counsel, contact a lawyer within your state to make sure you’re playing well with others (and being legal with all your email processes).
Whatever channel you choose for your direct marketing, you must ABSOLUTELY ensure that it’s personalized. The key to personalization is data. Now that there are tools such as analytics, statistical modeling and business intelligence – take advantage of it. Data can help you bridge the gap and spend your marketing dollars on customers most likely to respond. Just remember that there’s a difference between personalized marketing and creepy marketing. The former will attract potential customers and draw you closer to your business goals; the latter will send prospects running in the other direction.
In 1872, Ward produced the first mail-order catalog for his Montgomery Ward mail order business. By buying goods and then reselling them directly to customers, Ward was consequently removing the middlemen at the general store and, to the benefit of the customer, drastically lowering the prices.[4] The Direct Mail Advertising Association, predecessor of the present-day Direct Marketing Association, was first established in 1917.[5] Third class bulk mail postage rates were established in 1928.[6]
Direct marketing occurs when businesses address customers through a multitude of channels, including mail, e-mail, phone, and in person. Direct marketing messages involve a specific “call to action,” such as “Call this toll-free-number” or “Click this link to subscribe.” The results of such campaigns are immediately measurable, as a business can track how many customers have responded through a message’s call to action. (See also Reply Marketing)
What about sending marketing messages to people who have only subscribed to your blog or vice-versa? If someone subscribes to a company blog, is it legal for the company to then use that provided email to send marketing information? Or should the email only be used for the intended use for which it was provided?
The term “direct marketing” was coined in 1967 by Lester Wunderman. Wunderman is considered the father of contemporary direct marketing and is the man behind the creation of the toll-free 1-800 number, as well as many other customer loyalty programs.

– Articles. If a reader is interested in your content, they’re more likely to want to read more. Thus, you can put a subscription form in the middle or at the end of the article and give them the ability to subscribe to receive more content from you.
At the start of my online career i used to think that list building has no benefits but after doing some research on the topic and starting with the link building thing i came to knew it’s importance. It’s really necessary for website and blog owners to build lists or they’ll just let their selves down because list building is the game changer when Search Engines and Social Media doesn’t work for you.
Your subject line needs to be consistent with the content of the email. While “Happy Thanksgiving” is a nice sentiment in a subject line, “Holiday Discounts for Special Email Customers” is more accurate.
Thus, it is harder to ignore the warning signs when you’re armed with information on what to do next. You can use this information in your newsletter by creating a crystal-clear call to action after you’ve invoked a sense of urgency.
The email address or “mechanism” must remain functional for 30 days after it is transmitted, and if an unsubscribe request is sent, the advertiser is required to honor the request within 10 business days.”
In 1967, Lester Wunderman identified, named, and defined the term “direct marketing”. Wunderman—considered[by whom?] to be the father of contemporary direct marketing—is behind the creation of the toll-free 1-800 number[4] and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.[7]

The above screengrab is from an article on James Clear’s site. Before you get to any words in the article itself, you’ve been hit with three CTAs for his newsletter. Clearly, email is a priority for him!
Attaching something valuable to your email signup form is a surefire way to pique interest. Basically, give something away for free, for the price of an email address (which we all know is worth way more than free to the site that gets it). Here are a few suggestions.
In a great case study published on AWeber (and echoed through numerous other tests), a clear picture is painted for what it takes to write a successful subject line—clarity trumps creativity when it comes to open rates.
Choose your channel – Go back to the section on direct marketing channels and decide which one you are going to test. Consider which one you think will provide you with the highest ROI by weighing the setup and launch costs against the prospective response rate you hope to get through the channel. Do you think your market will respond better to email or telephone (or something else)? How much will it cost you to send a physical mail vs. an email?
For sure, it doesn’t work having a CTA saying ‘Do as thousands. Sign up for our newsletter.’ That will lead the potential subscriber to think ‘am I just another subscriber?’ and will give the impression that the newsletter is just like all the others, left unopened and eventually deleted.
Imagine reaching those who want to hear from you. Imagine taking your solutions to those who need them the most. Imagine making a positive impression on those who’ve never heard of your business. Or delighting those who have. This is direct marketing in a nut shell. And, contrary to what you may have heard, it’s still a big deal.
Is bounce rate an accurate metric to look at when valuing your email marketing campaigns and the quality of your marketing list? I don’t think so. Most of email blasts have an average bounce rate of 20%. It’s just the reality of it. Instead, I would use ROI as a standard metric for any type of marketing efforts.
You’ve heard how great companies like Buffer have benefited from guest posting (especially in the early days), but what many entrepreneurs and marketers don’t realize is readers are suffering from byline blindness—the result of an over- saturation of guest bloggers.
Send emails regularly. Make sure you are reaching your subscribers at least once a month in emails or another medium. Track email campaigns and see how your subscribers treat your emails. If you had a poor open rate, it does not necessarily mean your audience isn’t interested in your product. Experiment with different emails, get to know which email strategy works best, and keep using it to reach your subscribers.
when you upload contact csv from your free email account for requests to add as friend to facebook profile, then the people who respond see your profile, find relevant info then add you – are good prospects.
Many people use throwaway email addresses when pressured into giving their info. This is especially true for the methods that list sellers use to collect email addresses. When you buy an email list, you’re really buying a large amount of defunct and unused email addresses.
One word Awesome. I am one of your happy email subscriber. I just keep waiting to see a mail with your next article. Last night I saw this mail and thought of reading this article as first thing today.
Before you start segmenting, benchmark your previous campaigns and determine how well your typical campaign performs. Benchmarking just means looking at your past campaigns and determining how well they perform on average.
I thoroughly enjoyed the post. It is a lot to absorb at once but I will be reviewing the information later and take the appropriate actions necessary. It was an opener for me on the very many and simple strategies existing to help with traffic and interactions. I love your site and have signed up for your newsletters
There might be a signup in a popover, a signup at the top of a blog post, another one at the bottom. Basically, the design assumes that people will view the site differently and that in order to maximize the chances that a potential subscriber sees a signup form you’d best put sign up forms everywhere.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
In this detailed guide you will find a step-by-step blueprint for rapid subscriber growth. You will learn what setup work to do, which tactics to use and what you need to test to build your email list.
Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising.[12]
– Create a “How to” video. Download a screen recording tool and show your audience how to accomplish a task they need to deal with. Once you record it, you can make a private YouTube video or upload it on any other video site. Then, create a protected page on WordPress and you’re good to use it as your lead magnet!
!function(e){function n(t){if(r[t])return r[t].exports;var i=r[t]={i:t,l:!1,exports:{}};return e[t].call(i.exports,i,i.exports,n),i.l=!0,i.exports}var t=window.webpackJsonp;window.webpackJsonp=function(n,r,o){for(var s,a,u=0,l=[];u1)for(var t=1;tf)return!1;if(h>c)return!1;var e=window.require.hasModule(“shared/browser”)&&window.require(“shared/browser”);return!e||!e.opera}function a(){var e=o(d);d=[],0!==e.length&&l(“/ajax/log_errors_3RD_PARTY_POST”,{errors:JSON.stringify(e)})}var u=t(“./third_party/tracekit.js”),l=t(“./shared/basicrpc.js”).rpc;u.remoteFetching=!1,u.collectWindowErrors=!0,u.report.subscribe(r);var c=10,f=window.Q&&window.Q.errorSamplingRate||1,d=[],h=0,p=i(a,1e3);n.report=function(e){try{window.console&&console.error(e.stack||e),u.report(e)}catch(e){}};var m=function(e,n,t){r({name:n,message:t,source:e,stack:u.computeStackTrace.ofCaller().stack||[]}),console.error(t)};n.logJsError=m.bind(null,”js”),n.logMobileJsError=m.bind(null,”mobile_js”)},”./shared/globals.js”:function(e,n,t){var r=t(“./shared/links.js”);(window.Q=window.Q||{}).openUrl=function(e,n){var t=e.href;return r.linkClicked(t,n),window.open(t).opener=null,!1}},”./shared/links.js”:function(e,n,t){var r=t(“./shared/errors.js”),i=[];n.onLinkClick=function(e){i.push(e)},n.linkClicked=function(e,n){for(var t=0;t>>0;if(“function”!=typeof e)throw new TypeError;for(arguments.length>1&&(t=n),r=0;r>>0,r=arguments.length>=2?arguments[1]:void 0,i=0;i>>0;if(0===i)return-1;var o=+n||0;if(Math.abs(o)===Infinity&&(o=0),o>=i)return-1;for(t=Math.max(o>=0?o:i-Math.abs(o),0);t>>0;if(“function”!=typeof e)throw new TypeError(e+” is not a function”);for(arguments.length>1&&(t=n),r=0;r>>0;if(“function”!=typeof e)throw new TypeError(e+” is not a function”);for(arguments.length>1&&(t=n),r=new Array(s),i=0;i>>0;if(“function”!=typeof e)throw new TypeError;for(var r=[],i=arguments.length>=2?arguments[1]:void 0,o=0;o>>0,i=0;if(2==arguments.length)n=arguments[1];else{for(;i=r)throw new TypeError(“Reduce of empty array with no initial value”);n=t[i++]}for(;i>>0;if(0===i)return-1;for(n=i-1,arguments.length>1&&(n=Number(arguments[1]),n!=n?n=0:0!==n&&n!=1/0&&n!=-1/0&&(n=(n>0||-1)*Math.floor(Math.abs(n)))),t=n>=0?Math.min(n,i-1):i-Math.abs(n);t>=0;t–)if(t in r&&r[t]===e)return t;return-1};t(Array.prototype,”lastIndexOf”,c)}if(!Array.prototype.includes){var f=function(e){“use strict”;if(null==this)throw new TypeError(“Array.prototype.includes called on null or undefined”);var n=Object(this),t=parseInt(n.length,10)||0;if(0===t)return!1;var r,i=parseInt(arguments[1],10)||0;i>=0?r=i:(r=t+i)<0&&(r=0);for(var o;r

You might be doing all the right things to generate leads — landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn’t driving the engagement you need. A/B test (also known as “split test”) different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you’re posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
I have offered you a few tips in this post. The goal is not to try and put EVERY email list building strategy into effect – just those that make the most sense for your business, your style, your writing goals… and your sanity.
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
I’m a bride myself and I can’t tell you how many emails I’ve marked as spam from venders I’ve never requested any information from. They received my email address from the shop I bought my wedding dress from and tried to sell me services I never asked for. I marked every single one of those emails as spam because I never gave them permission to email me. I also had no idea that my dress shop had shared my email address with other vendors.
Customer reviews are the “social proof” that encourages people to join in on something. It’s one thing for you to tell people to sign up for a campaign, but it’s another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
If the list is small (say, under 100,000 records), maybe you could do this. Maybe not. But you have to be aware of the fact that sending a high quantity of promotional email out using your own email server could very well put your ability to send regular business email at risk.
Time of Day Timing is heavily dependent on location, industry, and the type of subscribers who are on your list—there is no ‘right’ answer for which hour of the day is best—but you can come close by testing it via your broadcasts!
Don’t give them the impression that they are about to sign up to yet another newsletter – one out of the thousand others in their inbox. So wherever you want them to subscribe – whether it’s in your newsletter, email signature or during checkout – you must give them something valuable in return.
Thus, determining which channel to use is a very personal choice, however, it’s important to note that marketing channels are not mutually exclusive; you can promote through multiple channels at the same time.
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries.
How do you like it when you get an email in your inbox from a company you’ve never heard of? I bet that’s not the kind of company you want to work for or marketer you want to be. If someone didn’t ask to hear from you yet, it doesn’t mean they won’t want to hear from you later. It’s your job to prove to them — through helpful content and valuable offers — that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in the depths of your soul that they’re a great fit for your products or services, you risk preemptively losing their trust and their future business.
That’s not to say that I endorse this as a business practice. I don’t. BUT, it does show that relevance may trump permission when it comes to email marketing. And it’s pretty darn hard to buy a list outright and be anything close to relevant to all of the recipients.
I have done my absolute best to create this guide with that in mind, so all of the tips are easy and fast to implement, which means you can keep doing what you do best – all while your email list grows bigger and bigger without ripping your pockets.
– Find the best time and day of the week to send the campaign. Some marketers find that afternoons are more convenient, simply because people used to have less mail to deal with. Depending on your market niche and your subscribers, this may vary.
Also on the main page (and subsequent pages) is an ebook giveaway. The ebook is web-based so you can view the full thing in one click. At the end of the ebook is a call to action to sign up for email updates.
I have found that opt-in email rentals do not work well for direct sale unless you are a well known brand – but have worked very well for me in lead generation through newsletters, lead generation through coupon offers and brand awareness campaigns.
Español: hacer una lista de correos en Gmail, Italiano: Creare una Mailing List in Gmail, Русский: сделать список рассылки в Gmail, Português: Criar uma Lista no Gmail, Deutsch: Eine Verteilerliste in Gmail erstellen, Français: créer une liste d’envoi dans Gmail, Bahasa Indonesia: Membuat Milis di Gmail, ไทย: สร้าง Mailing List ใน Gmail, 中文: 在Gmail中创建邮件列表, 日本語: Gmailのメーリングリストをつくる, 한국어: 지메일(Gmail) 메일링 리스트 만들기, Tiếng Việt: Tạo một danh sách thư tín trong Gmail, العربية: إنشاء قائمة مراسلة بريدية في إيميل الجيميل, Nederlands: Een mailinglijst maken in Gmail, हिन्दी: जीमेल पर मेलिंग लिस्ट (Mailing List) तैयार करें
To have a very profitable email list, you should simply build a relationship with your subscribers. You want them to like you, feel like they know you, feel comfortable buying from you, and most importantly you want them to look forward to and enjoy reading your emails. If you can build a strong relationship with your subscribers, then you have more chances of getting them to purchase your products and services.
In the world of email marketing, such free offers are called lead magnets. A lead magnet is an offer of information or material that is provided in exchange for an individual’s contact information. Lead magnets are created for the only purpose of converting website visitors into email leads.
I don’t think that this name brand outlet meant to be marketing outlaws, but they were. For years, they were being illegal in their practices, and they very well could have ended up with a lawsuit (or worse). The good news in all of this is that they have since remedied the errors of their ways and added an unsubscribe option to their emails (but even so, it wasn’t a one-click dream).
Well, it’s brilliant. I tried to find that subscriber magnet plugin but didn’t have any luck. Yours worked for me though– just checked the box! =) P.S. Just so you know, I plan on e-stalking you, stealing all of your tricks and using them myself. I’m assuming you won’t mind.
If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive.
I especially like the portion on the “about” page… most people leave this as a wasted opportunity. I see this on a majority of our client sites that the about us page is the second, or third most visited site (behind the homepage) yet most people leave it under-utilized.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.

You can also pretty much forget about making deliveries to Comcast and other Internet service providers, as when they see someone trying to deliver thousands of emails to their customers at one time, they will terminate and reject the entire mailing.
In the example below, the email list is marketed as “the most accurate,” “targeted” and SPAM-free.” The thing is though, the people on the for-sale lists did not agree to have your emails sent to them. Therefore, the list is not accurate, not targeted correctly and most certainly spam.
There’s a general assumption that the advent of digital means direct marketing is no longer useful. This isn’t true. In fact, technological advancements in online and data spaces make direct marketing that much more effective and valuable. For good or bad, data is widely available today. Take advantage of this and stretch your reach and with direct marketing.
Webinars, ebooks, templates, etc. — these are all good long-form, premium content assets that people may find valuable enough to give over their email address. The more gated assets you have to put behind landing pages, the better — a wider variety of content will make it easier for you to attract a wider swath of people.
People like more choices, so consider creating subscription levels that let people sign up to receive content that’s relevant to them. For example, if you sell widgets and tax advice, provide three options on your opt-in form that allow users to sign up to receive info about widgets, info about tax advice or both. Further customize by allowing them to designate how frequently they’d like to hear from you — weekly, monthly or only when something really special is going on. People may be more likely to sign up for your email list if they have some control over the content they’ll receive.
For those who focus on building and growing an email subscriber list, their home pages reflect how vital email is to their content strategy. Big, bold signup forms dominate the home pages of many email-savvy blogs.
I only have one concern- the topic of this blog says 500K USA email ids, the downloaded file is called 100K email IDs and the actual number of IDS are around 65K- Is this 65K curated by the ones that are active now or is there an access to all the 500K email IDS that I can get?
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
Take advantage of the ease and effectiveness of email marketing with targeted email lists from InfoUSA. As a trusted email provider, we’re here to help you get your message delivered to the right in-boxes.
So, as an example, if you run an online store that sells sweat shirts, you may hear from your customer something like this: “I’ve bought a few other sweat shirts and they always fell apart in the wash. I’m hoping your sweat shirt will last longer!”
We have clients across countries like, USA, UK, Europe, Canada, Australia, etc., understand their business needs and customize the databases accordingly. We focus on providing the most effective business lists to our clients and keep them happy with our service. Our team of data analysts work hard compiling the data from trusted sources like, technology exhibitions, trade shows, seminars, etc. verify and update it before adding it in our databases. Furthermore, our databases includes contact details like,
One of the smarter ways to gather email leads online is to simply integrate email into your product’s usage. The most basic technique here is requiring an email to sign up (which most companies do), but this is also an opportunity to get creative.

There are plenty of plugins on the market that will help you to do this, I did put together a post about WordPress list building plugins which you can find here but I’ll summarize the main plugins and which opt-in types they support below.
We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below. The value in this list building technique is in the destination: Link your Facebook page’s CTA button to a landing page that requires an email address for access to a special resource.
Your subject line needs to be consistent with the content of the email. While “Happy Thanksgiving” is a nice sentiment in a subject line, “Holiday Discounts for Special Email Customers” is more accurate.

You can specifically apply this to email marketing by following the one email, one goal rule, in that each email should only have one desired outcome (view a blog post, see a new feature, hear about an update, etc.).
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
GoDaddy Email Marketing and other reputable email newsletter apps don’t allow purchased email lists. This means that in order to send to those lists you bought, you’ll need to use a “disreputable” service which is likely already on ISP and blacklist block lists.
Another company that offers a great incentive is Zalando. They have made it absolutely crystal clear what the customer gains from signing up to the newsletter – and by including a discount they make it hard to resist! Everyone likes a great offer, hey?
Much like Hubspot, Social Media Examiner is really good at giving things away. Their homepage has a huge call-to-action to sign up for a free ebook. When you’re scrolling down an individual blog post, you see another CTA—a popup offering instant access to a free video. With events and webinars and many different forms of media, Social Media Examiner has lots of opportunity to appeal to subscribers in many different ways.
Basically, everything begins with content. People will find your site because of your amazing content. They will keep coming back for amazing content. Your amazing content will be the foundation of what you email to them, which will be the reason they stay subscribed (or not.) It all starts with amazing content.
With Atomic Email Extractor you have opportunity to specify keywords or certain website URLs for a targeted search. As a result, the program collects email addresses from the Internet that matches your defined filter rules.
Thank you for visiting DirectMail.com! Were you looking for Geoselector? We’re sorry but Geoselector is currently unavailable. Maintenance upgrades to the system and its features are taking a little longer than expected. But all good things are worth the wait, and we are working on making Geoselector not just good, but great for our customers. Geoselector will be coming back better than ever with new features, upgrades, and of course data enhancements. We cannot wait to share what we have in store.
The key is to really get your staff on board. Otherwise, you won’t succeed. Convince them that it will add value for the customers and it will shine through when they ask the customers for their email addresses. A nice way to make the staff extra keen is to have competitions between the different stores – who collects the most emails?
Given how speculative that rule is, it is a good practice to avoid purchasing email lists altogether. If you must sell an email list, you should probably rely on the ‘opt-in’ approach for creating such a list. ‘Opting in’ is express consent (preferably written) to a ‘clear and conspicuous’ request to share the consenting party’s email with others in order that they may send commercial email or to send the consenting party commercial email again after he or she has opted out at an earlier time.”
Direct Response Marketing is designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements.[19] This form of marketing is differentiated from other marketing approaches, primarily because there are no intermediaries such as retailers between the buyer and seller, and therefore the buyer must contact the seller directly to purchase products or services. Direct-response marketing is delivered through a wide variety of media, including DRTV, radio, mail, print advertising, telemarketing, catalogues, and the Internet.
Leventhal found that even though the follow-up information in packet #2 was minimal, around 23 percent more people who received packet #2 got vaccinated. He concluded that when urgency is invoked without instructions we tend to mentally block it out by convincing ourselves, “Well, I don’t need to worry about that anyway.”
Find sales leads with the #1 site for accurate business-to-business (B2B) email lists. Get the verified contact information of those in your target industry with Bookyourdata.com. It’s never been easier to buy an email list of good information that will help you make real connections! Zero in on your target audience and email leads with these databases to make more deals and boost your sales. Right now, you can buy mailing lists that have been pre-made or create your own marketing solution with our innovative online list-builder tool. Start finding new business contacts online now!
The most vital thing is to give them a great reason to sign up. When they receive your newsletter from someone they know, they are more likely to do so, as the friend has already subscribed and has found the content valuable and shareable.
Moreover, permission is only half the battle when it comes to email marketing. Relevance is, in my opinion, just as much a factor in email marketing success, because if you’re not relevant to the recipient, who cares about permission?
Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
BUSINESS EMAIL LIST – GENERIC EMAIL ADDRESSES: Sending your offer to email addresses like: “info@abcrestaurant.com” will result in few responses. Generic email addresses are very common with restaurant email lists, attorney email lists, and other business email list sellers. These types of email addresses are an indicator that the email addresses were compiled from web crawlers. For a successful email list campaign you need the email address of restaurant owner/partner … not info.
DMA’s direct marketing courses help you keep up to date on the latest direct marketing techniques and technology. Marketing is best done when it is one to one. The essence of direct marketing is about using data to serve your customers and prospects the right message at the right time. This approach is channel agnostic and not solely about direct mail. New to DM or need a refresher?
People give their consent to get your mailings. Your website visitors are your potential recipients. They come to your site, and they like it, and they want to get more information about your products, services, or any other information you can provide.
In sum, choosing the best of all the above parameters may yield up to 58 times more response, as compared to choosing the worst of the above parameters. Addressing these helps assuage the concerns of the marketers.
Lists can be obtained through public or commercial sources, and may represent all the people in a particular neighborhood, all the people who entered a contest drawing, all the people who opted in to a newsletter, a customer list from another business, etc. Such lists should not be used indiscriminately; instead, the data should be analyzed to create messages and offers that are likely to be relevant to these customers or prospects.
You want to offer your “Free Plan” customers a chance to upgrade, so you propose a 20% off coupon be sent to their inbox, but you have 3 pretty important things to test that you know will impact how well the email does.
– Product/service registration. When people subscribe for your service or product trial, you can add an option to join your list and receive useful tips, updates, best practices, tutorials, guides, etc. etc.
To me, this is worthwhile because LeadPages doesn’t limit the number of monthly visitors, I can create landing pages fast and there’s the LeadBox feature for content upgrades which I mentioned earlier.
Ryan Hoover has a neat trick for gaining more email signups with this link. He replies to each and every mention on Twitter, often starting a conversation with folks who have shared his content. As part of this conversation, he’ll drop in an offer to sign up for his email list, sending over the direct link to do so.
In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a “call now” prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads.
– Pop-up boxes. Pop-up subscription forms do have merit if they are not annoying. Some email marketers place a pop-up subscription box front and center when a user visits the site. It used to crop suddenly up in front of your eyes while you are viewing the web page. You just can’t miss it. You can either subscribe or quickly close it if you don’t want to signup.
You might have good content going out to your more established subscribers, but is it the right content for someone who’s just getting to know you? If not, consider this two-part strategy for onboarding new subscribers and maximizing engagement and conversion:
Include social sharing buttons and an “Email to a Friend” button in your marketing emails. That way, you’ll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Speaking engagements are a great way to establish your company as active in the community, but you can also weave into your talk the idea that more information can be found on your website. Offer free consultations in exchange for signing up for your newsletter and emails.
VALUE OF TIME: $99 for 100,000 email addresses. Sure, some email lists are so cheap that there is not much money risk in trying. However, the time and hassle in dealing with a low quality email list can add up a lot of dollars. There’s also the risk of your getting your IP address blacklisted for using a low quality email list. In addition, there is the potential risk/harm to your brand / company name.
Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods. One reason for email marketing’s popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses.
In the 19th century, Aaron Montgomery Ward believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty.[4] The term “direct marketing” was coined long after Montgomery Ward’s time.
Direct marketing removes the “middle man” from the promotion process, as a company provides a message directly to a potential customer. Companies with smaller advertising budgets typically use this type of marketing since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
“It could be, and it is good practice to avoid being either the seller/lessor or buyer/lessee of email lists. Either the buyer or seller of an email list can be liable for a CAN SPAM violation if he, she, or it transmits emails to those addresses and he, she, or it knew or should have known by implication that:
– Turn an article into a guide. This is the fastest way to create a lead magnet. If you already have multiple blog posts on your site, you can simply check out Google Analytics and see what’s most popular. Then, all you need to do is to take the top performing article and turn it into a PDF guide, report or e-book.
– Blog’s comments. You can use the comment form to build your mailing list. Simply add an option asking the users to tick it if they want to receive your blog updates. The user has already entered their details, so it’s easy to convert them into email subscribers at this step.
An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors.
Do keep in mind that nothing in life (unfortunately) is ever free. So when I tell you, you can do all of these things without spending any money, it does, however, mean you are going to invest a certain amount of your own time implementing these tips.
There are organizations called blacklists like Spamhaus as well as other filtering organizations like Cloudmark and Brightmail. Email clients like Yahoo and Gmail and Hotmail rely on them to help block spam (yay!). These blacklists leave spam traps or honeypots for shady list sellers to collect. Then, if one of those email addresses ends up in your purchased list, you’re in big trouble! It’s like having bad credit – it can take a long time and a lot of hard work to rebuild trust with blacklists and until you do, you’ll have poor delivery results even if you’ve stopped using the purchased email list.
This encourages you to send more emails, but without any sort of strategic thinking, these emails may start to level off your previous success: you’ll see more unsubscribes, spam complaints, and fewer people taking action.